The first interview with Wang Guang, he just returned from a business trip, afraid to let you wait, the water did not drink. The second interview has been changed twice, and this time it can't be changed. Why is it so busy, he said, time is the biggest feature of this industry, can not be slow, the delivery time, one hour late, may lose all orders. Wang Guangguang is the person in charge of Anhui Core Ruida Electronic Technology Co., Ltd. (hereinafter referred to as Core Ruida). Core Ruida currently has bases in Suzhou, Shenzhen and Hefei. The products involve LED backlight products, LED green lighting products and smart TV products. The intelligent touch education integrated machine and interface equipment, etc., although the company's product series are mostly related to LED, it has the typical characteristics of LED industry enterprises. On the scale and success of the company, Wang Guangjun has no special points. He decided to interview him for four reasons: First, he clearly has his own processing capacity, and he still handed over some products to the contract factory. Second, the production of LED products in Hefei is currently even more expensive than Shenzhen, but he insisted on returning to Hefei, and gradually moved R&D and sales back to Hefei. Third, the electronics industry is becoming the biggest support point for the transformation and upgrading of the central and western regions. What is the industry? Fourth, Wang Guangguang's enterprises have typical characteristics of the electronics industry in terms of production and R&D. I am very fortunate to catch up with the LED industry shuttle. In fact, I am not an entrepreneur, at most a maker, just seize the opportunity of the industry. Wang Guangyi evaluates himself like this. Before 2009, Wang Guangguang was a senior migrant worker. He has been a sales director for the auto parts and electronics industry for 15 years, allowing him to travel almost 2/3 of the county towns. For the electronics industry market, he said that he is already familiar with it. Familiar with the electronics industry, and the funds and technology earned by working, Wang Guang and two other partners set up their own company in 2009. Like many newly established LED companies, the initial location was set in Shenzhen. At that time, it was the most prosperous period of the LED industry. In 2009, we were losing money. We started to protect the capital in 2010 and made money in 2011. Because Shenzhen space is too small, plus I am from Hefei, through the expansion of the industry, Hefei core in 2011. Ruida was established. However, when Core Ruida set up its company in Shenzhen for the first time in 2009 to enter the LED industry, the industry's gross profit margin is high. Now, Core Ruida is hard to become the leader in LED backlighting, but it has to face the overcapacity of the entire industry, and the profit margin of the industry has narrowed. As a branch of the semiconductor industry, LED backlighting was not a big industry before, and it is mainly used in small-sized mobile phone backlights. Wang Guang said that 2009 is a watershed. Samsung has pushed LEDs into the TV backlight field. Each TV consumes hundreds of LEDs, and the sales of hundreds of millions of LCD TVs a year have caused the LED market to break out. Although the market prospects are good, but after jumping out of the company to do business, I don’t know how to know the true colors of the mountains. Only in this mountain, your other understanding of your own value is when you start your business as a boss, then look back. The work I saw before, the scenery I saw was different. Wang Guang said that before 2009, he believed that he was good at sales and thought that he could keep up with the pace of the market, but the changes in the LED industry forced him to be highly nervous every day. Wang Guang said that on the one hand, because the market did not expect to grow so fast. There are many domestic LED companies, most of which are concentrated in the packaging field downstream of the industry. In the backlight field, because the market has high technical requirements, especially large-size backlights, there are not many domestic manufacturers who really master the technology. However, the market share is about 20%. The total market is not large, but the market share of 20% is still a bit low. This market is highly fragmented, and every company has opportunities, but it has pressure. On the other hand, the LED market is highly competitive, and many manufacturers are shrinking. This makes us very scared. Although we initially chose technology development and innovation routes, the company produced things with independent research and development technology, not a simple copy of other products. With this feature, the output value in 2012 is only 80 million yuan, the output value of 200 million yuan in 2013, 400 million yuan in 2014, the original target of this year is 600 million to 800 million yuan, but the current situation is not good, the LED market is shrinking, originally scheduled The target of 800 million yuan is difficult to complete. Wang Guang said. For the LED industry, Wang Guangguang’s feeling is that this industry seems to be tall, but because domestic enterprises have no core technology in key areas, enterprises must have three skills in order to survive: First, supply is fast, that is, from the connection The order from the order to the delivery is short; the second is to develop and design a variety of products for their choice according to the requirements of the brand manufacturer, to meet their individual requirements in terms of price, function, appearance, etc.; Strong, can better balance the relationship between product function and cost. After all, you still have to have your own research and development and technology.
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