Musco is a magical person, and this is known all over the world. From PayPal to the Dragonship to Tesla, this young Jewish businessman can never guess what he is going to do next. Just like the decision he just announced: Open all Tesla technology patents. Whoever wants to use it, use it, as long as it is used on the right side of the electric car.
According to US media reports, Tesla CEO Elon Musco recently announced that Tesla will not file a lawsuit against anyone who uses the company's patents. This means that other car companies can use Tesla's technology to manufacture electric cars without any obstacles.
Of course, there are no businessmen in the world who are not profitable. Tesla has such a generous move and has his own purpose. At present, although electric vehicles have become an emerging trend in the world, Tesla, Nissan, GM and other companies have made many achievements, but from the perspective of marketization, there are still too few cars that use electricity without oil. For a large-scale industry such as automobiles, quantity plays a decisive factor. Without sufficient market size, charging facilities, business models, and post-markets cannot grow, and even the recognition and acceptance of the public becomes a problem.
It is precisely to realize that "a single show is not a spring", Musco and Tesla are willing to sacrifice some of the benefits in exchange for the overall improvement of the industry. Tesla spokesperson Simon Spree said: "Tesla's mission is to accelerate the popularization and use of electric vehicles. If Tesla can be a catalyst for other companies and the entire industry, this goal will be Will be realized.†Musco stressed: “It is not easy to maintain a long-term cooperation, but it is not difficult to maintain a passion for the cause.â€
Media analysis in the United States pointed out that Tesla naturally hopes that its electric vehicle products will sell as much as possible, but if it wants to enter the broader mass market, it must jump out of the current high-end luxury car positioning. To put it simply, Tesla needs ordinary people to think of it when they see it. It is no longer a Mercedes-Benz BMW, but a corolla and golf.
"Tesla needs to let Americans accept the lifestyle brought by electric cars." Carl Brewer, an analyst at the Kelly Blue Book, a professional car rating company in the United States, believes that despite the high investment in propaganda and communication, Tesla still has not succeeded in turning ordinary people into electric car fans. An electric car with a price tag of $90,000 may become the favorite of Silicon Valley elites, but it does not look down on the responsibility of getting electric cars into thousands of households.
At present, Tesla's ModalS is considered to be the closest alternative to traditional fuel vehicles due to its 200-mile cruising range and a charging network consisting of 96 charging stations across the North American continent. Most consumers are less interested in short-distance scooters for 70-100-mile cruises developed by companies such as Nissan. In their view, enough mileage can guarantee the complex daily use of visiting friends and visiting customers. This is a psychological bottom line that needs to be met by Tesla and other car companies.
Therefore, from this perspective, if other companies can absorb and utilize Tesla's superior technology, it is a good thing for the entire industry. This not only enhances the strength of the company, but also enhances the confidence in developing electric vehicles. After all, Tesla’s biggest worry is that BMW and Toyota are stealing their own technology. The bleak industrial prospects will allow these peers to opt out, leaving only one-man show.
In short, for Tesla, if the industry as a whole stagnates, with more and better patents, it is difficult to escape the fate of waste. Hello everyone, it is really good. Everyone becomes a normal person, and Tesla himself is no longer treated as an alternative.
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