In 2013, with the engine industry bubbling in the wind, Yuchai broke through thousands of miles by wind. In the first four months, engine sales increased by 6.2% year-on-year. Recently, Yuchai’s top leaders and the directors of each office analyzed and summarized the market information for the first four months at Yulin headquarters, discussed and deployed the marketing work in the second and second half of the year, and went all out to sell 270,000 units in the first half of the year. The goal moves forward.
In the first four months of this year, Yuchai truck power, passenger car power, and power machine power all achieved different degrees of growth, and the market share maintained an upward trend.
At present, China's diesel vehicles are implementing State 3 emission standards, and the state plans to implement State 4 emission standards for diesel vehicles starting July 1 this year. The diesel engine is completely switched from country 3 to country 4. It is very rare for Yuchai, who has been ahead of the domestic counterparts and closely follows the international leading engine technology in the research and development of low emission technologies, and has received high attention and praise from the international engine industry. Opportunity, but also a challenge.
Yu Ping, chairman of Yuchai Electric Co., Ltd. analyzed that from the perspective of China's environment, transportation, energy, etc., the future automobile industry policy will certainly undergo major adjustments, and this year's July 4 emissions switching is one of them. Therefore, Yuchai has made significant adjustments to the quality certification of new products and the work on the market this year. In the next two to three years, Yuchai will make full efforts in new product R&D, quality control, and cost control to make products more competitive.
The meeting listened to the work reports of the directors of each office, analyzed and discussed the market strategy, and deployed marketing work in the second and second half of the year. The meeting called on marketers to prepare for product transformation in the more complex market environment this year, earnestly promoted market-specific work, and achieved rapid response to ensure the achievement of 270,000 sales targets in the first half of the year.
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