From the second half of 2012, various LED manufacturers began to lay out sales channels, and the competition for the market began to heat up. In addition to the three channels of dealers, engineering, and open stores, LED domestic channel war has added a new channel, that is, the e-commerce platform, and some lighting companies that have transformed from traditional lighting have focused on the e-commerce platform. Some well-known foreign companies have also begun to get involved in network marketing. Some insiders say that the development of network channels is the breakthrough for the LED industry to achieve overall transformation and upgrading, and 2013 will be a new era for the LED industry to enter the Internet marketing.
Traditional enterprises are close to e-commerce: it is imperative that Ma Yun said: If you don’t do e-commerce after ten years, you will have no business. In recent years, the domestic Internet has flourished, and the development of e-commerce has been in full swing. After the traditional enterprises in the offline confrontation with e-commerce, their sky is covered with a haze.
In the face of the crazy strangulation of e-commerce, the offline market of traditional retail enterprises has gradually fallen into either e-commerce or no business dilemma. So we see that more and more traditional enterprises have entered the Internet and are engaged in the embrace of e-commerce. The transformation of traditional enterprises into e-commerce is the embodiment of the relationship between supply and demand in the market. For many traditional enterprises, the Internet means an inexhaustible gold mine, and through the transformation of e-commerce websites, it is possible to effectively transmit its own brand and product information to the network audience in a short period of time, and effectively Guide the latter to complete the purchase of goods, interactive communication, information dissemination and Other activities. This is also the most effective and direct way for traditional enterprises to mine the gold mine.
In the future, there will be more traditional enterprises to join the field of e-commerce, and the traditional enterprise war that has seized the domestic online shopping consumer market has officially started.
The traditional enterprise e-commerce road: struggling with thorns and thorns on the one hand, traditional enterprises have their strong business foundation, and have relatively sufficient funds to support the development of their e-commerce, while also occupying an advantage in logistics and distribution. In addition, the human and financial resources of traditional enterprises can quickly promote the development of their e-commerce.
On the other hand, traditional enterprises have many disadvantages in doing e-commerce. The inherent management methods of traditional enterprises and the responsiveness and speed after the event do not necessarily adapt to the fast-changing e-commerce industry, and they are short in terms of professionals. board. Traditional enterprise employees lack professional knowledge in e-commerce, and it is easy to treat new e-commerce business with their previous successful experiences and procedures. In addition, traditional companies in the brand, capital, supply chain, management and other aspects have their own mature system, to suddenly break the original rules, it is impossible to start.
Therefore, for traditional enterprises, how to form a core management team with e-commerce experience and a new operating model is very important, and torture the prospects of traditional enterprise e-commerce development. How to succeed in the new e-commerce competition has become the biggest problem faced by all traditional enterprises that want to engage in e-commerce.
The new expansion of e-commerce channels in the lighting industry has become a major trend. It is understood that during the 11th Five-Year Plan period, the scale of China's LED industry will increase at a rate of more than 30 per year. In 2011, the global LED market demand will decline, and the growth rate of industrial development will decline. More than 20, but corporate profits generally fell. The transformation of the lighting industry is imperative, and the e-commerce road is one of them.
However, after entering the e-commerce business, some lighting companies need to work hard on brand promotion in order to get the recognition of consumers. Since the price of the e-commerce platform is relatively transparent, there is no market for the products on the e-commerce platform. Moreover, the e-commerce platform such as Jingdong needs to be drawn into the trading volume of goods. For lighting companies, the profit-making space is greatly reduced. In addition, when consumers purchase lighting products on e-commerce platforms, they need to search for relevant products through accurate search content or related recommendations. The higher the ranking, the higher the chance of being searched, and the online promotion of enterprises. There is a big relationship. Therefore, although the initial input cost of the e-commerce platform is low, the latent hidden cost is very high, and the profit cycle cannot be determined.
2013 China (Shanghai) Lighting E-Commerce Channel Development Forum introduces new ideas for lighting enterprises to develop e-commerce. At that time, the first-store, Suning Tesco and other e-commerce platforms and many lighting companies will jointly build a large-scale e-commerce channel to jointly promote the lighting industry. healthy growth!
Nylock Nut,Nylon Lock Nut,Plastic Nuts And Bolts,Nylon Nuts And Bolts
Kunshan Zhonggu Precision Hardware Co., Ltd. , https://www.zgfastener.com