At the beginning of this year, the truck market ushered in the sales peak in advance, and the sales volume of JAC, Foton, Dongfeng and other enterprises have all achieved substantial growth. In the first quarter of this year, the production and sales volume of trucks in China reached 451,062 vehicles and 421,211 vehicles, an increase of 5.35% and 5.5% respectively year-on-year. Light trucks maintained a growth rate of 13.08%. In terms of the growth rate, the growth rate of micro-cards is the highest among trucks. Micro-card has become a major highlight of this young card market.
Manufacturers have finger cards
As the competition in China's logistics industry further intensifies, heavy trucks and micro-cards will be the most important tools for the future logistics industry. In this situation, truck manufacturers have pointed to the field of micro-cards. Last year, in addition to Jianghuai Xiaowei, SAIC-GM-Wuling launched the new "Small Tornado"; Futian "the era of small card Star" upgrade; Dongfeng also announced that it is preparing to introduce micro-card products in the launch of micro-customers; before there was no micro-card products FAW Red Tower Micro-cards will also be introduced.
Among the many micro-card products that have been launched and will soon be launched, Jianghuai "Xiaowei" is very popular. According to Jianghuai manufacturers, Jianghuai light trucks in previous years were mainly Chunling Bells, Kangling Bells, and Weiling Bells, and this year behind Jianghuai's beautiful results, the micro-card “Xiao Wei†contributed. Chengdu dealer Mr. Shi told reporters that Xiao Wei has performed very mundanely since he started testing sales in Chengdu in April 2005. In the spring of this year, Xiaowei products in the market have become the focus of normal sales, and sold nearly 100 units in March alone. Become the sales champion of the month. The “Wei Wei†type of product will remain one of the important growth points in 2006.
Reshape China's micro-card image
At present, the Kawaguchi micro-card market is fiercely competitive: Fukuda era small card, Hongta, Xiaowei, Panthers, Qingqi, Kama and so on. And the competition in the micro-card market is intensifying day by day. How to win consumers has become a problem for many micro-card brand manufacturers to think hard. From the current hot micro-card new products represented by Xiao Wei, we can see some micro-card development directions. Sichuan consumers have always been aware of the low-quality and low-price products for micro-card products. The market and users have no high expectation for the safety and reliability of micro-card products, and it is even more unlikely that micro-cards have a better drive. For comfort and maintenance convenience. However, the recent micro-card products have changed the long-term micro-card products as a whole unsafe, unstable low-quality low-cost image, establish a new image of China's micro-card products safe, reliable, comfortable, can be said that China-made micro-card products Has developed to a new level.
Taking Jianghuai “Xiaowei†to speak, after more than one year of careful research by Jianghuai manufacturers, Xiaowei’s products have the most advanced forward-turning cab in the country, electric flameout, riveted frame, bidirectional cylinder type detector, and vacuum. Booster and other innovative technologies. In addition to the new upgrades and changes in safety, comfort and user-friendly design of the cab, Mr. Wang, a 10-year micro-card user, said: “Now the micro-card is like a car!â€
Micro-card starts the Rush service
After the sales of the camp, more and more light truck manufacturers pay attention to the establishment of a timely and effective service system to solve the user's concerns about the convenience of maintenance. Some industry analysts have analyzed that these changes in current micro-card products have changed the former light truck companies' price as the only weight of competition, and have always put the product quality and marketing after-sales services into consideration. The business ideas are the same as those for operating cars. Service is a top priority. The performance of micro-cards in the market this year can bring a lot of inspiration to the development of micro-cards.
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