The development of the industry encountered monetary tightening. According to reports, in the past two years, the bank deposit reserve ratio has been raised for 11 consecutive times. This year is almost once a month. As of now, the deposit reserve ratio of large financial institutions has reached a historical high of 21%. Monetary policy tightening, passenger bus industry and passenger car users are affected by the "money shortage", there is no financial protection for enterprise development, users are also subject to the shortage of funds for car purchases, which is the main reason leading to the bus industry and passenger car market sluggish.
Domestic demand suffers from a hot spot vacuum. Different from the “Olympicsâ€, “Expo†and “Asian Games†hotspots of previous years, this year, there is almost no decent market hot spot that can stimulate the demand for passenger cars. Not only that, but also the consumption of the “Shanghai World Expo†last year. "Repaying debt", the shrinking demand is the source of the downturn in the domestic passenger car market.
Bus exports have encountered an international mess. The economic recovery in the United States was lower than expected, the debt crisis in Europe broke up, most of the BRICS faced inflationary pressure, and the major markets for Chinese bus exports in the Middle East and Africa were turbulent. The current international chaos and economic conflicts make it difficult to export passenger cars. In the shadow of the financial crisis, despite the fact that everyone is subjectively struggling, the actual results are not obvious, and the export benefits have continued to decline.
Under the background of internal and external problems, the decline in the sales of passenger cars is expected. From the perspective of sales figures and the performance of bus companies, there are three kinds of status quo worth our collective attention:
The growth rate of "one pass and three dragons" is far higher than the industry average. From January to May, the cumulative sales volume of “One To Three Dragons†reached 40,764 units (including 14,395 Yutong, 9,092 Dakin Long, 8,727 Golden Travel, and 8,550 Hager), which accounted for 49.39% of the total industry, an increase of 7.26 over the same period of the previous year. %, which is 6 times the industry average increase. “One pass and three dragons†can be regarded as the backbone of the passenger car industry. Despite the difficulties encountered in the development of the industry, the strong backbone is a hope to guide the passenger car industry out of its predicament and a solid foundation for the development of the industry.
The market of large passenger cars performed better. Analyzing the sales data, large passenger cars are the only bright spot in the passenger car market this year. From January to May, total sales of large passenger cars totaled 26,384, an increase of 11.14% year-on-year, which represents a significant contrast with the decline in the average of light buses. The sales volume of "one-pass, three-long" large-size passenger vehicles reached 15,211, accounting for 57.65% of the total industry volume, a year-on-year increase of 17.30%, of which: Yutong Group sold 6,657 units, an increase of 18.07%, Haige Group sold 3,450 units, an increase of 11.65%, and Dajinlong Sales. 3108 vehicles, an increase of 17.82%, gold travel sales of 1996, an increase of 24.21%. It can be seen that the performance of "One Pass and Three Dragons" in the field of large passenger vehicles is even more prominent. Yutong, in particular, has absolute advantages in this field. This is an important prerequisite for ensuring that its operating performance is not affected by the environment.
Confidence is more important than sales. In the face of difficulties, boosting morale and boosting confidence are often a miraculous cure. Recently, Yutong, together with China Mobile and Nokia Siemens, launched the "Anjietong" intelligent operation system, which not only displayed the latest achievements of Yutong in the field of car networking technology and application to bus users, but also passed a despise market to the entire bus industry. Difficult confidence and momentum not only boosted morale but also boosted the confidence of users. This should be promoted and worth promoting.
The more difficulties, the more countermeasures, this is the correct attitude of bus companies out of the woods.
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