The Great Wall Pickup attacked the pickup truck market at the end of the year


Although distributors and manufacturers have been busy for the auto market throughout the year, the promotion war nearing the end of the year is still on schedule. After all, in the fiercely competitive market, everyone wants to grab more cakes. The companies on the top of the list are not weak, and strive to expand the championship advantage. A few days ago, the Great Wall of China, the leading pick-up company, attacked the competition with a “full-size concession, with a maximum of 5,000 yuan” and a “pica king” strength and momentum, and formed a comprehensive blocking trend for its competitors.

According to reports, the Great Wall pickup products of the Department of all promotions from December 1, 2009, as of January 31, 2010, consumers buy a Great Wall pickup products, can enjoy 3000-5000 yuan Not discounted. Wind Jun series models, to meet the country's three emissions of diesel wind Chunda pickup offers 5,000 yuan, other diesel models offer 4,000 yuan; Deere, Sai Ling, Saiku models, petrol pickups offer 5,000 yuan, petrol double row and Diesel pickup offers 4,000 yuan, diesel double 3,000 yuan discount. After the whole line discount, the minimum price of the Great Wall pickup diesel series was 59,800 yuan, and the lowest price of the gasoline series was 47,000 yuan, which created the lowest price in the industry. The Great Wall pickup will create a new deterrent and pressure on the entire market with a higher price/performance ratio. Since it was introduced to the market in 1996 and won the championship for the production and sales of pickup trucks in China in 1998, the Great Wall has stayed at this position and has not changed for years. The data shows that in 2008, the cumulative sales volume of registered pickup truck brands in China was 19,845, of which Great Wall Motor ranked first with 54,280 vehicles, which accounted for 27.35% of the entire pickup market. From January to November of this year, the cumulative sales of Great Wall pickups totaled 62,000 vehicles, which has far exceeded the total sales volume of last year, and the market share is equivalent to the total number of companies ranked in the second and third places. Obviously, the Great Wall once again won the championship in 2009 pickup sales, and it is no doubt that the industry has achieved 12 consecutive championships.

Great Wall pickup covers a complete range of products from the low to the high end, especially in the high-end pickup field. Product technology and quality have reached the international advanced level and become an important force in the world pickup market. Its high-end product, Fengjun, guided the third wave of pickup consumption with its unique fashion and technological features. Fengjun is the first high-end pickup truck that has obtained the European Union's WVTA certification in the domestic market. It passed strict international standards such as pedestrian protection tests and environmental protection ELV standards, and obtained unrestricted free marketing rights in EU countries. The relevant person in charge of the Great Wall said that at present is in an important period of pickup sales, the Great Wall pickups implement a full range of discounts on their products, is based on the strength and confidence that the Great Wall has accumulated over the years, this preferential policy will be introduced on the one hand will be more extensive The vast majority of consumers in Randi will also become the Great Wall’s all-out punch against their competitors, form an effective deterrent to disorderly market competition, and achieve a competitive effect that makes followers more inaccessible.

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