As a world-class heavy truck manufacturer, CNHTC, headquartered in Jinan, has long been involved in the African market. The annual sales of heavy trucks in the French-speaking region of Africa have reached more than 1,000 vehicles, of which Algeria exports nearly 1,000 vehicles each year. Earn 40 million U.S. dollars.
The French-speaking countries of the Maghreb in North Africa include Morocco, Algeria and Tunisia. Since 2007, Sinotruk has established exclusive distributors in Algeria and Morocco, and the cooperation with distributors has been relatively stable.
In recent years, the Algerian government has repeatedly implemented policy changes to restrict the import of vehicles. Sinotruk has been in close communication with dealers and has taken timely measures to respond to policy changes, ensuring that export vehicles are stable at around 1,000 units per year, and foreign exchange earning has reached 40 million U.S. dollars. about. In order to maintain the market, China National Heavy Duty Trucks dispatched a number of commerce and service personnel to be stationed in order to support and assist the distributors in building the network in the local market.
The Moroccan market is dominated by European brand vehicles, and China National Heavy Duty Truck is the only Chinese heavy truck brand entering the market. China National Heavy Duty Truck Co., Ltd. exports parts in the form of SKD parts. After the distributors import the goods, they will be sold in their own factories after they have been assembled into vehicles. After years of running-in and hard work, good systems and procedures have been established in all aspects of vehicle product quality control and after-sales service. The number of sales is also stable in the top five of the local brands, with an annual sales volume of around 300 vehicles, earning about 12 million US dollars.
Tunisia's policies and regulations are relatively close to European countries, and the overall market demand is relatively small. Due to the implementation of the import quota system for sales vehicles, although China National Heavy Duty Truck Products has been exported to the country, it has not yet established a stable cooperative relationship.
In the ECOWAS French-speaking countries, including Benin, Burkina Faso, Côte d'Ivoire, Guinea, Mali, Niger, Senegal and Togo. At present, China National Heavy Duty Truck has partners in the above countries, and for different market characteristics, sub-brand implementation of different models. The annual export volume of the countries in the region is roughly 700 units, and the countries with large export volume are Senegal and Togo. (Originally, Mali's annual export volume was more than 100 vehicles, but the export volume was frustrated by the Mali coup last year.)
In Mauritania and Chad, in recent years, Sinotruk's annual export volume in these two countries is about 60-80 vehicles. China Sinotruk's partners in these two countries were mainly Chinese-funded institutions, especially Chinese-funded engineering contracting companies. It was relatively early for China National Heavy Duty Trucks to provide them with product and service support to ensure the operation of vehicles and establish a good Corporate image. On this basis, other Chinese companies or local companies are promoted to purchase CNHTC products.
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