The European Department of Light Bus is a high-end market segment in the passenger car market. It has been controlled by Nanjing Iveco and Jiangling Motors for the past 20 years. Nanjing Iveco's light passenger sales accounted for about 40% of the market, and Jiangling Transit has a market share of 60. Around %, the current market has a capacity of around 100,000 vehicles.
More than two years after the establishment of the recruits - SAIC Chase is trying to break the current "two worlds" competition.
In order to make up for the shortcomings of commercial vehicles, SAIC acquired the products and intellectual property of British LDV in 2009 to build its own brand of commercial vehicles - SAIC Datong, September 2011 SAIC Motor Commercial Vehicle Co., Ltd. (hereinafter referred to as SAIC Commercial "Car" sales volume is about 5,000. From January to June this year, SAIC's commercial vehicle sales have already exceeded 5,000, with a growth rate of more than 85%.
"This year's sales target is 12,000 units, and this year's share target in the light passenger market is 8%. It is expected that it will reach 20% of the light passenger market share in 2014. Only when the company's sales volume reaches a certain sales scale can it achieve profitability. It is profitable," said Lan Qingsong, SAIC's general manager of commercial vehicles.
As a new entrant to an industry, breaking the current competitive landscape does not seem to be an easy task.
A senior person in the field of light passengers said that the largest competitor of SAIC Commercial Vehicles is Jiangling Transit. Nanjing Iveco sold 21,000 light passengers in the first half of the year, and Jiangling Transit sold 32,000 light passengers in the first half of the year. In addition to Jiangling Transit and Nanjing Iveco, we must also guard against Jianghuai Xingrui and Dongfeng Yufeng who are rising stars.
Jiangsu Manrui New Materials Co., Ltd , https://www.manruiweldingwire.com