On April 2, Zhengzhou Yutong and FONTUR, a subsidiary of the Ministry of Land Transport of Venezuela, signed a sales contract for 2,300 sets of passenger car KD parts. The total contract value was 361 million U.S. dollars, giving the Chinese commercial vehicle industry a sluggish situation.
Tong Yuxiang, chairman of Yutong Bus, told Sina Auto that due to RMB appreciation, the depreciation of the euro and other exchange rate mechanisms, China’s commercial vehicle industry is facing more and more difficulties in “going outâ€, but the Chinese government’s “Industry 4.0†and “One area "One way" and other national development strategies have provided Yutong with more opportunities for development. "In terms of overseas markets, Yutong not only has to take possession of the market, but also has to take possession of the brand. Of course, you should not lose money first." Tang Yuxiang said with a smile.
Bus industry is still very healthy under the trend
According to the latest statistics of the Automobile Industry Association, the production and sales of automobiles rose by 39.9% and 40.6% respectively in March 2015, but the production and sales of commercial vehicles in March decreased by 21.71% and 19.34% respectively. Under the general growth environment of the automotive industry, the development of the commercial vehicle industry is worrying. According to public statistics, the passenger car production of Yutong Bus increased by 21.58% year-on-year in the first quarter, but its sales volume decreased by 1.77%.
Faced with such a market environment, Tang Yuxiang claimed that the passenger car market is still very healthy.
"Everyone can also see that, unlike the self-owned brand passenger cars, there are very few people losing money in the passenger car brands. The loss is not much, indicating that this market is still a healthy market." Tang Yuxiang told Sina Automotive. "I estimate that the passenger car market will grow slightly."
The gap between high-end brands and Yutong overseas
Although the passenger car industry environment is a bit sluggish, Yutong has used its own strengths to make the overseas market awesome.
Wang Feng, marketing manager of Yutong’s overseas marketing department, confided that compared with big brands such as Mercedes-Benz commercial vehicles, Yutong still has a gap, but its advantages are also obvious. Wang Feng told Sina Automotive that Yutong’s high-end products have insufficient ability to implement, and there is still a certain gap between the overall solution in the overseas market and the level of cooperation with large customers and Mercedes-Benz and other brands.
“However, Yutong has the advantages of production cost, diversified product levels, and flexible policies, relying on these advantages. Yutong has set an annual turnover of more than 60,000 units in 2014 to refresh the industry record, while overseas sales totaled 4.2 billion yuan. It is estimated that some autonomous passenger car companies do not necessarily achieve this, and Yutong’s overseas exports account for one-third of the total exports of buses in China and more than half of the passenger car parts exports.â€
"One Belt and One Road" Cheng Yutong's New Opportunities for Development
In 2014, Yutong’s overseas achievements were remarkable, and the continuous deepening implementation of national strategies such as “One Belt and One Road†in 2015 has brought Yutong’s overseas markets greater opportunities for development.
“One Belt and One Road proposed by President Xi Jinping I understand the transformation of the trade model under the new economic situation.†Tang Yuxiang said, “China's electrical, cement, passenger car and other industries are very competitive in the world and supply is not a problem; two or three world countries There is a large demand for these industries and there are various resources but no money.If the government level can sort out this relationship of supply and demand through national strategies such as the Belt and Road Initiative, the resources that are replaced can satisfy China’s domestic digestion capacity, and can do it in the Belt and Road. Bigger."
In fact, in recent years, Yutong buses have been exported to more than 120 countries and regions such as Cuba, Venezuela, Russia, Iran, Saudi Arabia, Hong Kong, and Macao. In the overseas markets, Latin American, CIS, Middle East, Asia Pacific have formed. District, Africa, Europe and the United States six regions of the development layout. With the continuous deepening of national strategies such as the “Belt and Roadâ€, Yutong’s development in the above overseas markets will have greater opportunities for development.
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