Jingyu Industrial Opposes Over Marketing to Stainless Steel Column Enterprise E-commerce

With the intensification of market competition, many companies are inevitably trapped in the “over-marketing” cycle in marketing. "Over-marketing" mainly refers to the over-reliance on marketing methods such as advertising, promotion, rebates, and price war in the operation process, ignoring strategic management, and ignoring the cultivation of long-term competitive advantages for corporate brands.

It is undeniable that moderate marketing and price cuts, such as promotion and promotion methods, can promote the sales of corporate products and promote the increase in corporate orders. However, in the case of limited company resources

Stainless steel hardware

We must fully weigh the distribution of resources, otherwise it will result in unbalanced allocation of resources. When the company over-markets, it will inevitably reduce the investment in product R&D, quality management, etc., and it will bring a crisis of brand trust and bring long-term development to the company. Adverse factors.

Whether or not an enterprise needs to invest most of its resources in marketing needs to be determined by combining the characteristics of the larger environment and its own industry, like the traditional steel industry and related processing industries such as   Stainless steel column

Stainless steel hardware

There is no need for enterprises to do as sophisticated marketing methods as these e-commerce platforms. After all, stainless steel columns

Stainless steel hardware

The company is established by long-term sales cooperation. The display of corporate strength is mainly reflected in the quality and service of stainless steel columns . Only the product quality is put first. Marketing can make the company even more powerful and achieve long-term development. .