The weak auto market has tested the vision and wisdom of corporate managers. In the past, in many manufacturers' opinion, brand activities were equivalent to tour promotion, and even more so when the market was bad. However, in the view of JAC light trucks, brand activities are by no means the same. In the first half of this year, Jianghuai Light Trucks successively launched the theme of "Quality Brand World Cars - Jianghuai Shuai Ling Series Light Truck 2012 Dragon Journey", "Quality Jianghuai Bell, Quality Miles", "Good Micro China Good Luck a Family", etc. The core purpose of brand activities of the three product lines is to demonstrate the brand connotation and to convey to users the new value of the products, services, and quality of the JAC light trucks.
The innovative brand activities around the three major product lines of Jianghuai Shuai Ling, Jianghuai Bell, and JAC Luck have effectively enhanced the brand image of JAC light trucks and become the source of continued sales growth of JAC light trucks. In the first half of the year, Jianghuai Light Trucks continued its impressive market performance, accumulating sales of more than 100,000 vehicles, further consolidating its leading position in the industry.
In recent years, Jianghuai Light-duty Card has continuously introduced new products and adaptive products to increase the new value of products through the entire product distribution and rapid response to market mechanisms. Through the addition of power steering, clutch assistance, radial tires, and air-conditioning, the new interior is used to improve the operation and safety and continuously improve the comfort, control, and safety of the product, allowing users to feel the new value brought by the JAC light-card brand. . At the same time, according to the user's use of the environment, the development of a plain version, mountain version, cold zone version, special vehicles and other differentiated products to meet the needs of users in different industries in different regions.
The new value of JAC light trucks is also reflected in satisfying the individual needs of users more quickly.
In mid-April of this year, China's old-name Wufangzhai issued procurement information, requesting JAC Light Trucks to design dual air-conditioning compressor refrigerated trucks. After close cooperation with the conversion plant, Jianghuai Light Commercial Vehicle Company rushed to deliver the goods to customers before the Dragon Boat Festival. The customer is very satisfied with the quick response of JAC Light Trucks: “The quality of JAC light trucks exceeds expectations, and we will also choose JAC afterwards.â€
The deepening and expansion of the new value of service has continuously improved the reputation of the JAC light truck brand. JAC light trucks have expanded the depth and breadth of services on the basis of conventional service and active service, implemented value-added services, personalized services, made smooth and genuine spare parts in Jianghuai, innovated and charming services, implemented 24-hour service commitment system, and established dedicated personnel in key markets. 24-hour standby, mobile car patrol service, timely and efficient service to customers. In order not to affect customers' daily use of cars, Taiyuan Jianghuai Light Truck Service Station personnel took the initiative to go to Taiyuan Tangjiu Supermarket Distribution Center to carry out comprehensive overhaul on the eight handsome Bell vehicles purchased to ensure the timeliness of the use of each vehicle. The transportation efficiency of Taiyuan Tangjiu Supermarket has intangibly added value to customers and won the recognition of customers! The manager of the team, Liu, said with emotion: “The Jianghuai car has such a sense of service and attitude. If we don’t want to be big, we will certainly not be able to do anything in the future. After that, we must update your vehicle to be your Jianghuai Shuai Ling.â€
Jianghuai Automobile also launched the “Enchanting Service†for the Shuailing series of high-end light trucks. Users can receive full one-on-one service at the Jianghuai Shuai Ling service and maintenance area and enjoy free value-added service contents such as free car washing and free testing; , Jianghuai Automobile will also assign a professional service manager to carry out a service tracking visit for the user to understand the user's vehicle maintenance situation and later use. In addition, in order to ensure the smooth supply of accessories, Jianghuai Automotive has set up a sales service company for commercial vehicle spare parts, which has realized the specialized operation of spare parts for light trucks. High-quality, high-value services have won a good reputation for JAC light trucks and have directly contributed to sales growth. Liuweizhai, Coca-Cola, ZJS, Want Want Group and more and more group customers have joined the JAC light truck camp.
In the development of new value of quality, JAC light trucks will penetrate the full value chain management of R&D, production, sales, service and spare parts, allowing users to deeply feel the high quality of JAC light trucks. In research and development, Jianghuai Light Trucks Co., Ltd. has formed a five-level product R&D system that includes the group's technology center, overseas R&D centers, research and production cooperative entities, domestic and foreign strategic partners, and light truck R&D departments to ensure scientific product design, high performance, and high adaptability. Sex. At the production level, 6,000 tons of hydraulic presses are used for stamping molding, precision welding of robots, cathodic electrophoresis and other exquisite production processes and lean production methods to ensure the high quality of the JAC light trucks in the production stage. At the same time, all employees participate in quality management, through various types of quality activities such as the “night-to-morrow†quality response for purchased parts, the “individual competition†internal quality introspection meeting, and the management of quality objectives that are layered, followed up, and tracked. , To form a unique quality culture and perfect quality management system and an effective mechanism to continuously improve product quality.
Continuously improve the overall brand value of JAC commercial vehicles and bring more enjoyable brand experiences to users. This year, no matter whether it is the five major upgrades of technology, products, quality, service and network, or the three arrows of Jianghuai's light-card brand delivery activities, it is in order to deepen the connotation of quality Jianghuai, so that the new value of quality Jianghuai is perfectly reflected in the JAC light truck. .
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