Yuchai proposed a global goal of internationalization: The company will export 100,000 engines per year before 2010, focusing on the Asian, African, Latin American and Eastern European markets; after 2010, it will attack the North American and Western European markets and achieve an annual export of 300,000 engines. It accounts for 30% of the group's total annual sales; in the next 3 to 5 years, it will achieve sales of 350 to 55 billion yuan, and in 2015 it will achieve 80 billion yuan.
After firmly establishing the status of a national leader in the industry, Yuchai put forward the business philosophy of “excellent quality and international Yuchaiâ€, determined to implement the internationalization strategy, build a world-renowned brand, achieve a large multinational enterprise group, and implement the positioning of an internationalization strategy. To achieve the transition from "Made in China" to "Created in China" by Yuchai products.
As early as last year, Yuchai blew a clarion call to march into the international market and made breakthroughs. The annual engine exports exceeded 29,000 units, a year-on-year increase of over 270%. At present, Yuchai's overseas market for engines exceeds 50,000 units, which not only achieves the expansion of overseas markets and exports, but also moves toward internationalization in terms of industrial layout, capital operation, management innovation, product research and development, and personnel training. A big step.
Since the engines were exported to Vietnam, Singapore and other countries in 1964, Yuchai's overseas export of engines has been 45 years old. However, in the international market, it has not been able to grow for a long time. The proportion of exports to total sales has hovered around 5% for years. In the past two years, Yuchai has innovated its overseas business model, adopting an office + business representative market development model, and proceeding from business, product, service, technology, etc., to form a workable solution for each country and each customer. We have extensively carried out overseas sales and service network constructions of “one country, one case†and “one household, one policyâ€. In 2006, the number of engine exports reached a breakthrough of more than 8,000 units.
In 2007, Yuchai registered Yuchai trademarks in 50 overseas countries and was the first domestic domestic internal combustion engine industry to obtain the “Export Verification Certificate†issued by the General Administration of Quality Supervision, Inspection and Quarantine, and obtained a gold medal pass to the international market. In addition to historic breakthroughs in the export of diesel engines, Yuchai excavators are exported to more than 30 countries and regions in five continents such as Europe, America and Oceania. With more than 70 foreign agents, the proportion of domestic and foreign sales has reached 1:1. Yuchai plans to increase the number of overseas offices to 20 by 2010, increase the number of overseas business representatives to more than 80, and increase the number of overseas distributors to 60 to ensure that each potential market has a distribution network and rapidly expand its internationalization strategy. step.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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