The development of construction machinery products to a certain stage, the simple functional design has been unable to meet the needs of users, with the improvement of environmental protection requirements and changes in people's consumption concepts and the improvement of aesthetic requirements, users began to product appearance quality, ergonomics design , comfort, intelligence and so on put forward higher requirements --- product personalization has become an important aspect of people's needs.
In fact, the major international construction machinery markets such as Europe and America have taken the lead in this area. Since the 1990s, the development of foreign construction machinery industry has entered a new era. New technologies and new structures have emerged; new equipment has emerged; reliability of the entire machine has been greatly improved; and electronic information technology content of products has increased. The machine is more intelligent.
Now, as China's construction machinery industry enters a period of rapid development, the individual needs of products are also increasingly highlighted. Product appearance, man-machine environment, etc. have become the focus of users, especially overseas markets, and the demand for personalized products has become stronger.
The selling point of the first impression When users purchase engineering machinery products, although their internal quality and performance satisfaction occupy a decisive factor, in the current domestic market, due to the high degree of similarity between the procurement of key parts and components of various manufacturers, There is little difference in the product performance between companies with high production capacity. Users are also very clear about this when making product purchases. Thus, the appearance of an intuitive impression will largely determine the user's willingness to buy.
Appearance color. Previously, there was a color known as "engineering machinery yellow" because the color of the vast majority of previous construction machinery products was exactly the same yellow. However, as foreign companies have brought personalized products into China, construction machinery products have also begun to become colorful. The red of Sany and the smart light green of Shanhe are refreshing in the yellow ocean of construction machinery.
Streamlined body. Although the moving speed of construction machinery products is mostly not fast at work, the wind resistance does not have a great impact on product use. However, the "streamlined" fashion vocabulary in the automotive, aerospace and Other fields has entered the construction machinery market. The combination of streamlined design based on universal aesthetic value and tough construction machinery products has greatly enhanced the overall image of construction machinery products.
Appearance Quality. The steel plates used in previous construction machinery products have not been carefully polished, and only sand-blasting is performed before the primer coating. The welds are not treated, so the surface feels very rough, the surface of the paint film is not smooth, and the brightness is low. At present, these issues have been greatly improved on some of the more profitable products.
At the Beijing International Construction Machinery Exhibition and Technology Exchange Conference held last year, the organizers specially set up appraisal activities for the appearance and surface quality of construction machinery. To a certain extent, it also advocated enterprises to make more efforts on the appearance of products.
The ergonomic application main engine factory pays more attention to the comfort and convenience of the driver's operation during the product development, and more and more applied the principle of ergonomics. This means that the driver operates the machine with a more comfortable attitude in a better driving environment. Although OEMs have to pay the corresponding costs, the return on this investment is very substantial. Whether it is from the user side or the manufacturing side, the application of ergonomic principles will become a trend in the design of construction machinery.
The construction machinery needs to observe the surrounding environment at any time during construction, and the wide visual field environment provides the driver with further protection for construction safety. In recent years, new products have improved the driver's field of vision by enhancing the strength of glass and narrowing the metal support structure of the cab. For example, Liugong's 888III loader reduced the metal support structure at the front of the cab, allowing the driver to create an unobstructed view of approximately 180 degrees at the front.
In some countries in Europe and America, not only strict standards are imposed on the discharge of mechanical and electrical products, but also there are strict restrictions on noise pollution. Until now, there is no clear norm for the noise pollution of construction machinery in China. However, the harm caused by noise pollution to human health should not be underestimated. It not only disturbs normal residents' lives, but also has a great impact on the health of drivers. At present, some manufacturers have begun to try to solve the problem of noise pollution. The use of a sound-absorbing engine to improve the large-capacity resonator at the front of the air filter is an effective way to reduce noise pollution at the source. In addition, enhancing the tightness of the cab and laying floor mats containing sound-absorbing materials is also one of the effective ways to protect the driver from noise pollution. Some construction machinery products use liquid elastic bearings to lighten the cab, which greatly reduces the vibration problems caused by noise.
In addition, many professional cab manufacturers have designed large seats that can be adjusted. The design of the instrument panel also highlights the delicate features. It is equipped with a tool box to hold belongings, excavators and other products also equipped with heating and cooling air conditioning for the cab. ... These details of design fully reflect the people-oriented design concept.
Strong demand for personalized products in overseas markets In recent years, exports have become a new growth point for many domestic construction machinery companies. The individual market demand for construction machinery in overseas markets is the strongest. Different markets, the product's personalized needs are very different.
First of all, the physique of various countries is very different. Therefore, in the development of markets in Europe, America, Asia, and Africa, companies cannot expect to launch a once and for all product. Most of our products are designed based on the Chinese people's physique. For relatively large Europeans, the use of such construction machinery is too narrow in space. Individually designed smaller operating buttons are particularly inconvenient for them.
Second, different countries have different national conditions and different needs for products. In recent years, with the further liberalization of markets in Russia and the Russian-speaking world, Russia and other places have become new growth points for overseas markets for construction machinery and even equipment manufacturing in China. Russia’s own products have always been known for their practicality and durability. Compared with other countries’ products, their products are generally unsightly in terms of design, and they appear to be “heavyâ€. The Russians' pursuit of the beauty and comfort of the products makes these local products not possess market advantages. At present, Chinese products have achieved great breakthroughs in the Russian market with cost-effective advantages, but the appearance of products is obviously not what first-class products should have. For example, a Russian customer of Foton Lovol Heavy Industry Co., Ltd. once said that China's construction machinery products still need further improvement in terms of appearance and comfort. Therefore, companies should launch multiple different styles of products according to the different needs of each market, in order to better beach their overseas markets.
In fact, the major international construction machinery markets such as Europe and America have taken the lead in this area. Since the 1990s, the development of foreign construction machinery industry has entered a new era. New technologies and new structures have emerged; new equipment has emerged; reliability of the entire machine has been greatly improved; and electronic information technology content of products has increased. The machine is more intelligent.
Now, as China's construction machinery industry enters a period of rapid development, the individual needs of products are also increasingly highlighted. Product appearance, man-machine environment, etc. have become the focus of users, especially overseas markets, and the demand for personalized products has become stronger.
The selling point of the first impression When users purchase engineering machinery products, although their internal quality and performance satisfaction occupy a decisive factor, in the current domestic market, due to the high degree of similarity between the procurement of key parts and components of various manufacturers, There is little difference in the product performance between companies with high production capacity. Users are also very clear about this when making product purchases. Thus, the appearance of an intuitive impression will largely determine the user's willingness to buy.
Appearance color. Previously, there was a color known as "engineering machinery yellow" because the color of the vast majority of previous construction machinery products was exactly the same yellow. However, as foreign companies have brought personalized products into China, construction machinery products have also begun to become colorful. The red of Sany and the smart light green of Shanhe are refreshing in the yellow ocean of construction machinery.
Streamlined body. Although the moving speed of construction machinery products is mostly not fast at work, the wind resistance does not have a great impact on product use. However, the "streamlined" fashion vocabulary in the automotive, aerospace and Other fields has entered the construction machinery market. The combination of streamlined design based on universal aesthetic value and tough construction machinery products has greatly enhanced the overall image of construction machinery products.
Appearance Quality. The steel plates used in previous construction machinery products have not been carefully polished, and only sand-blasting is performed before the primer coating. The welds are not treated, so the surface feels very rough, the surface of the paint film is not smooth, and the brightness is low. At present, these issues have been greatly improved on some of the more profitable products.
At the Beijing International Construction Machinery Exhibition and Technology Exchange Conference held last year, the organizers specially set up appraisal activities for the appearance and surface quality of construction machinery. To a certain extent, it also advocated enterprises to make more efforts on the appearance of products.
The ergonomic application main engine factory pays more attention to the comfort and convenience of the driver's operation during the product development, and more and more applied the principle of ergonomics. This means that the driver operates the machine with a more comfortable attitude in a better driving environment. Although OEMs have to pay the corresponding costs, the return on this investment is very substantial. Whether it is from the user side or the manufacturing side, the application of ergonomic principles will become a trend in the design of construction machinery.
The construction machinery needs to observe the surrounding environment at any time during construction, and the wide visual field environment provides the driver with further protection for construction safety. In recent years, new products have improved the driver's field of vision by enhancing the strength of glass and narrowing the metal support structure of the cab. For example, Liugong's 888III loader reduced the metal support structure at the front of the cab, allowing the driver to create an unobstructed view of approximately 180 degrees at the front.
In some countries in Europe and America, not only strict standards are imposed on the discharge of mechanical and electrical products, but also there are strict restrictions on noise pollution. Until now, there is no clear norm for the noise pollution of construction machinery in China. However, the harm caused by noise pollution to human health should not be underestimated. It not only disturbs normal residents' lives, but also has a great impact on the health of drivers. At present, some manufacturers have begun to try to solve the problem of noise pollution. The use of a sound-absorbing engine to improve the large-capacity resonator at the front of the air filter is an effective way to reduce noise pollution at the source. In addition, enhancing the tightness of the cab and laying floor mats containing sound-absorbing materials is also one of the effective ways to protect the driver from noise pollution. Some construction machinery products use liquid elastic bearings to lighten the cab, which greatly reduces the vibration problems caused by noise.
In addition, many professional cab manufacturers have designed large seats that can be adjusted. The design of the instrument panel also highlights the delicate features. It is equipped with a tool box to hold belongings, excavators and other products also equipped with heating and cooling air conditioning for the cab. ... These details of design fully reflect the people-oriented design concept.
Strong demand for personalized products in overseas markets In recent years, exports have become a new growth point for many domestic construction machinery companies. The individual market demand for construction machinery in overseas markets is the strongest. Different markets, the product's personalized needs are very different.
First of all, the physique of various countries is very different. Therefore, in the development of markets in Europe, America, Asia, and Africa, companies cannot expect to launch a once and for all product. Most of our products are designed based on the Chinese people's physique. For relatively large Europeans, the use of such construction machinery is too narrow in space. Individually designed smaller operating buttons are particularly inconvenient for them.
Second, different countries have different national conditions and different needs for products. In recent years, with the further liberalization of markets in Russia and the Russian-speaking world, Russia and other places have become new growth points for overseas markets for construction machinery and even equipment manufacturing in China. Russia’s own products have always been known for their practicality and durability. Compared with other countries’ products, their products are generally unsightly in terms of design, and they appear to be “heavyâ€. The Russians' pursuit of the beauty and comfort of the products makes these local products not possess market advantages. At present, Chinese products have achieved great breakthroughs in the Russian market with cost-effective advantages, but the appearance of products is obviously not what first-class products should have. For example, a Russian customer of Foton Lovol Heavy Industry Co., Ltd. once said that China's construction machinery products still need further improvement in terms of appearance and comfort. Therefore, companies should launch multiple different styles of products according to the different needs of each market, in order to better beach their overseas markets.
Pizza Maker
Pizza Maker
Yilian Smart Manufacturing Co.,Ltd , https://www.ylcrepemaker.com