The rise of the mainland LED home lighting market! Industry research institutes estimate that the mainland LED home lighting market will grow by 96% this year, which is the most obvious category for all LED terminal lighting applications. It is expected that due to the rise of the home market, the mainland LED lighting corridor will be built into two banks. The key to competition and defense in the industry.
LED professional research institute statistics, in 2013, the mainland LED lighting market will reach 32.4 billion yuan, an annual growth of 36%, of which the home lighting market annual growth rate of 96%, performance is better than commercial 24%, industrial use 28%, and the annual growth rate of outdoor lighting 46%, and lead the industry into the era of mass access.
Cross-strait LED lighting industry is actively engaged in channel construction competition, including traditional lighting manufacturers in the mainland, NVC, Op, Sanxiong Aurora and Foshan Lighting have all cut into LED lighting, while Taiwan LED packaging factory Yiguang, Edison and Dongbei are also downstream Into the competition, in addition, the mainland LED packaging plant Mulinsen, Changfang Lighting also use the advantages of LED manufacturing to grab the lighting market pie.
According to statistics, in 2012, mainland LED manufacturers accounted for less than 30% of revenue in the channel mode. However, with the increasing popularity of LED lighting products, manufacturers' sales channels can no longer be limited to engineering and export, and future LEDs. Lighting will be the same as traditional lighting.
In terms of the strategies of the local traditional lighting brands NVC, Op, Sanxiong Aurora and Foshan Lighting in 2012, in order to avoid direct impact on traditional businesses, the proportion of LED lighting products is still extremely low, so the introduction of LED lighting products and The investment policy is more conservative.
However, because the lighting channels controlled by the four major brands of traditional lighting in the mainland are gradually loosening, many dealers are turning to the emerging LED lighting brand for the huge business opportunities of LED lighting, while mainland LED lighting rookies, including Mulinsen and Chang LED manufacturers such as Fangfang have entered the terminal channel market with the cost advantage of packaged components and preferential investment policies.
In addition to the local traditional Chinese and LED background lighting factories competing for access rights, Taiwan Yiguang, Edison and Dongbei also competed through local investment companies and strategic cooperation companies.
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