How to Make Network Marketing Well in China's Machine Tool Industry

With the continuous improvement of network marketing awareness of small and medium-sized machine tool companies and the diversification of online marketing methods and methods, the original single network marketing model has gradually entered the era of integration.

Regardless of whether a company chooses a professional network service company or establishes a dedicated network marketing team, it is currently faced with the problem of scarcity of actual network marketing professionals.

Therefore, a network marketing company with a certain scale has a complete team to provide services for enterprises. How to implement an effective integrated network marketing plan according to the actual situation of the company, the following analysis of several key points based on practical experience:

First, the website construction website has always been the door of the Internet in the enterprise, many companies are the first requirement that the page is beautiful and powerful. The establishment of enterprises is to create their business value. In addition to the website design and functions, companies are more concerned with building a practical website that is conducive to SEO. The website design is more focused on user experience and interactive communication. The more interactive the website is, the stronger the user is.

Second, the network promotion network promotion purpose is to obtain more valuable traffic for the website, but also to promote corporate network brand image. At present, the mainstream methods of network promotion are nothing more than portal advertisements, search bidding, email marketing, and wireless marketing. As Web2.0 marketing matures, applications such as SNS communities, videos, blogs, and microblogs are gradually accepted by enterprises. Enterprises should fully consider where their target customers are based on the choices of online advertising. In large and dire enterprises, there is a misunderstanding that madness will have an effect. Then, some online advertising can not effectively target the company's target customer base, spend a lot of money, and get garbage traffic.

Third, the flow of transformation After the corporate website to obtain traffic through the network, how to effectively convert these flows into orders, will be the ultimate goal of the entire network marketing and the effectiveness of the promotion. ,

These commercial flows are potential target customers of the company, access to these customers' contact information and establish instant communication. The online customer service tools on the website are indispensable. A website with full-time customer service is much higher than the number of orders that customers take while sitting at home.

The ultimate goal of integrating online marketing is to acquire customers, obtain orders, increase company sales, and establish their own network brand. Really understand the integrated network marketing planning company, the proposed solution is targeted for the enterprise, but also have personalization and uniqueness. According to the company's current situation, the company's target customer group, the company's emphasis on brand and sales, carefully selected from a variety of network marketing methods, can be combined into an effective network marketing overall solution for the development of CNC machine tools to obtain new impetus .