Over half of the year of the dragon, the results of the “Certificate for Middle School†in the auto market have gradually come out. Judging from the results that have been announced so far, the auto market is still not out of the doldrums. In the first half of the year, automobile production and sales maintained a low growth rate of two to three percentage points, and some automakers are not expected to achieve their sales targets.
The face of worries over the happy results, making the majority of car prices increased sharply in the second half. Therefore, in order to complete the annual sales plan, many car companies have started new vehicles, channels and new marketing measures to prepare for the market in the second half of the year, hoping to reverse the decline in the auto market.
The auto market "test" performance is not ideal Last year, when the Japanese earthquake brought a shock "aftershocks" to the Chinese auto market, He once thought that the auto market could still deliver a result that was worthy of recognition. The narrow growth of passenger cars still reached 8.7 percent year-on-year. %, this seems to give plenty of car companies to provide sufficient confidence. As a result, when the auto market became more and more sensible, many auto makers still formulated higher production and sales plans at the beginning of the year. According to statistics, the sales volume of domestic car companies this year has totaled more than 20 million vehicles, an increase of 10% year-on-year. The car companies' expectations are very optimistic.
However, in reality, this is not the case. At present, most car companies have not reported half a year’s “report cardâ€. Even if a small number are reported, they are not worthy of surprise on the data, and some are even “partial†growth results.
In addition, it is not difficult to see from the first five data that have been announced that major car companies have completed sales of only 8 million vehicles, and there are still 10 million two-year distances from the half. And in the past June, the overall growth rate of its auto market is not obvious. Judging from the current situation, most car companies that have formulated higher annual sales plans cannot successfully complete the six-year target.
In the second half of the automobile market, “combination boxing†underwent a “combination boxing†in the overall downturn of the auto market, that is, through new markets, channel expansion and new marketing methods to deal with the unfavorable situation in the second half of the auto market.
According to incomplete statistics, there will be dozens of new cars coming into the market in the second half of this year. Imports, joint ventures, and independent brands all have heavy models. In addition, due to the rapid growth of the SUV market in the first half of the year, major auto makers have adopted the SUV model as their focus for the second half of the year.
In addition, many car companies have expanded their sales channels. At present, dealer networks at all levels of cities are constantly expanding. According to incomplete statistics, up to now there have been announced more than a dozen auto companies that plan to expand the distribution network in the short term, and they have their own characteristics according to different markets.
In addition to the above two methods, many auto makers have begun to use their minds in the introduction of various marketing strategies, and have constantly adjusted and adjusted in accordance with changes in the market. The transformation of corporate marketing strategies has enabled distributors to benefit from sales. According to the dealers, every time the manufacturer launches a nationwide large-scale marketing campaign, the market's terminal sales will rise significantly. The future auto market is still not optimistic about the full range of car prices, does it mean that the auto market will certainly warm up? In response, more people in the industry are cautious and believe that there are still many uncertainties in the auto market in the second half of the year.
According to the latest industry survey conducted by Gasgoo.com, the vast majority of people in the industry are not optimistic about the continued strong recovery of the auto market in the second half of the year.
Among them, 47% expect the growth rate of the auto market to be less than 5% in the second half of the year, and 42% of relative optimists believe that this figure will be between 5% and 10%. The respondents who believe that the auto market will maintain double-digit growth in the second half of the year account for only 11% of the total number of voters.
However, China’s auto market is not entirely unimpressive. Promotion plans for environmentally friendly and energy-saving models, a slight fall in oil prices, and interest rate cuts may all lead to an increase in car sales. Moreover, the factors for the strong growth of the Chinese auto market still exist: urbanization continues to advance, the middle-class population continues to grow, and a large number of households have not yet acquired the first car. However, this only shows that there is still potential for development in the mid- and long-term Chinese auto market. For the next six months, at least, the survey showed that the results are not optimistic.
The face of worries over the happy results, making the majority of car prices increased sharply in the second half. Therefore, in order to complete the annual sales plan, many car companies have started new vehicles, channels and new marketing measures to prepare for the market in the second half of the year, hoping to reverse the decline in the auto market.
The auto market "test" performance is not ideal Last year, when the Japanese earthquake brought a shock "aftershocks" to the Chinese auto market, He once thought that the auto market could still deliver a result that was worthy of recognition. The narrow growth of passenger cars still reached 8.7 percent year-on-year. %, this seems to give plenty of car companies to provide sufficient confidence. As a result, when the auto market became more and more sensible, many auto makers still formulated higher production and sales plans at the beginning of the year. According to statistics, the sales volume of domestic car companies this year has totaled more than 20 million vehicles, an increase of 10% year-on-year. The car companies' expectations are very optimistic.
However, in reality, this is not the case. At present, most car companies have not reported half a year’s “report cardâ€. Even if a small number are reported, they are not worthy of surprise on the data, and some are even “partial†growth results.
In addition, it is not difficult to see from the first five data that have been announced that major car companies have completed sales of only 8 million vehicles, and there are still 10 million two-year distances from the half. And in the past June, the overall growth rate of its auto market is not obvious. Judging from the current situation, most car companies that have formulated higher annual sales plans cannot successfully complete the six-year target.
In the second half of the automobile market, “combination boxing†underwent a “combination boxing†in the overall downturn of the auto market, that is, through new markets, channel expansion and new marketing methods to deal with the unfavorable situation in the second half of the auto market.
According to incomplete statistics, there will be dozens of new cars coming into the market in the second half of this year. Imports, joint ventures, and independent brands all have heavy models. In addition, due to the rapid growth of the SUV market in the first half of the year, major auto makers have adopted the SUV model as their focus for the second half of the year.
In addition, many car companies have expanded their sales channels. At present, dealer networks at all levels of cities are constantly expanding. According to incomplete statistics, up to now there have been announced more than a dozen auto companies that plan to expand the distribution network in the short term, and they have their own characteristics according to different markets.
In addition to the above two methods, many auto makers have begun to use their minds in the introduction of various marketing strategies, and have constantly adjusted and adjusted in accordance with changes in the market. The transformation of corporate marketing strategies has enabled distributors to benefit from sales. According to the dealers, every time the manufacturer launches a nationwide large-scale marketing campaign, the market's terminal sales will rise significantly. The future auto market is still not optimistic about the full range of car prices, does it mean that the auto market will certainly warm up? In response, more people in the industry are cautious and believe that there are still many uncertainties in the auto market in the second half of the year.
According to the latest industry survey conducted by Gasgoo.com, the vast majority of people in the industry are not optimistic about the continued strong recovery of the auto market in the second half of the year.
Among them, 47% expect the growth rate of the auto market to be less than 5% in the second half of the year, and 42% of relative optimists believe that this figure will be between 5% and 10%. The respondents who believe that the auto market will maintain double-digit growth in the second half of the year account for only 11% of the total number of voters.
However, China’s auto market is not entirely unimpressive. Promotion plans for environmentally friendly and energy-saving models, a slight fall in oil prices, and interest rate cuts may all lead to an increase in car sales. Moreover, the factors for the strong growth of the Chinese auto market still exist: urbanization continues to advance, the middle-class population continues to grow, and a large number of households have not yet acquired the first car. However, this only shows that there is still potential for development in the mid- and long-term Chinese auto market. For the next six months, at least, the survey showed that the results are not optimistic.
Jiangsu Jinyihao Metal Science And Technology Co., LTD , https://www.jyhshelf.com