On December 20, 2014, the annual meeting of Chinese business leaders and media leaders was held in Beijing. Nearly 100 well-known (brand) business leaders and many well-known media leaders gathered together to witness the annual grand ceremony of top Chinese brands. The "Oscar" Brand Awards for China's 2014 Brand of the Year, which was hailed as China's brand communication industry, was announced. The Great Wall Lubricants was awarded the "Achieve China's 2014 Leading Brand" award.
At the “Brand Contributions List • China’s 2014 Leading Brand†Awards Ceremony, Great Wall Lubricants won the “Affection†reputation with renowned industry brands such as Asus, Huiyuan Juice, JDB, and Luxon for their renowned aviation quality at home and abroad. China's 2014 Leading Brand" award.
Great Wall Lubricants Receives "Influenced China's 2014 Leading Brand"
As the largest and internationally leading lube oil production and sales group in Asia, Great Wall Lubricants strictly follows the international general standard of R&D, production and management, and integrates technology and market closely. The brand value has soared. According to the report of the World Brand Lab, the Great Wall lubricant brand value has increased from 6.933 billion yuan in 2004 to 29.936 billion yuan in 2014, making it the only Chinese lubricant brand that has entered the top 100.
Great Wall Lubricants has always adhered to technological leadership and product leadership strategy, adhered to the quality of aerospace-grade lubricants, and provided comprehensive and integrated international standards services for all types of users. It not only received the praise of consumers, but also received aviation, Recognition of high-end manufacturing industries such as aerospace, ocean transportation and high-speed rail. Today, the Great Wall Lubricant Business has covered Southeast Asia, Oceania, and the Middle East, exporting products to more than 50 countries and regions, and gradually building a global market network covering the “Golden Triangle†covering Southeast Asia, the Americas, and Europe.
During the "double 11" period in 2014, Great Wall Lubricants B2C business sales increased 56.82% year-on-year. Great Wall Lubricant Tmall flagship store sales are still ranked first in the lube industry, star products "Jinjixing" and "Zunlong T series" popular with consumers.
The relevant person in charge of the Great Wall Lubricants said that it will provide the society and its customers with more and better high-quality lubrication products, actively shape the high-tech brand image of “high-tech, high-quality, and internationalization†and make every effort to promote the whole industry towards health. The development of a benign and sustainable direction will provide lubricity guarantee for the development of the aerospace industry and the development of all walks of life in the motherland, and will contribute more to national rejuvenation.
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