In May 2014, the Ministry of Industry and Information Technology released the list of the second industrial enterprise brand cultivation demonstration companies. Foton Motor won this honor.
It is reported that in order to speed up the cultivation of a number of independent brands with international influence, the Ministry of Industry and Information Technology fully launched the second trial of brand training for industrial enterprises in April 2013, which was recommended by local economic and information committees and industry associations, experts, etc. In the link, 262 industrial brand foster pilot companies, including Foton Motor, were selected. Through more than one year of trial progress, 42 brand demonstration companies for industrial companies were eventually selected.
Established on August 28, 1996, Foton Motors is a state-controlled, listed company with cross-regional, cross-industry, and cross-ownership ownership. Headquartered in Changping District, Beijing, the company has nearly 30 billion yuan of assets and nearly 40,000 employees. In FY2012, the brand value of Foton Motor reached 50,867 million yuan, ranking fourth in the automotive industry and ranking first in the commercial vehicle sector.
Since its inception, Foton Motor has continuously strengthened its own soft power construction, launched a series of initiatives to enhance and enhance its brand influence, scientifically formulated brand operation strategies, actively carried out various brand activities and focused on strengthening communication and communication with the media. These measures not only won the favor of consumers, met the market demand, but also established a good reputation in the industry, greatly enhancing the popularity and reputation of the Foton Motor brand.
With the rapid development of the company, the brand image of high-end products represented by Auman, Omar, and Ohui has been formed under the brand name of Foton Motor Corporation. The parent and child brands have been actively supporting development, and the internationalization and technology of Futian Automobile have been initially established. And qualitative image recognition.
In 2012, Foton Motors and Daimler AG established a joint venture with Auman Heavy Truck as their main product. It is based on the self-confidence of Foton Motor, an independent Chinese brand, that the joint venture broke the old model of multinational car companies that only set up assembly plants in China since the reform and opening up 30 years ago, and has created a Sino-foreign cooperation between China and the United States as the operating center, playing their own roles. Advantages, together to build China's own brand of automotive precedent.
Foton Motor has been called "China's fastest growing and fastest-growing enterprise in the automotive industry" by the industry. It has won the "National May 1st Labor Award", "Top Ten Enterprises in the National Machinery Industry" and "National Advanced Enterprise in Quality Management". , “2005 CCTV My Favorite Chinese Brandâ€, “Best Consumer Relations Awardâ€, “National Independent Innovation Typical Enterpriseâ€, “National Advanced Basic Party Organizationâ€, “CCTV Financial 50 Top Ten Growth Listed Companiesâ€, etc. As the honorary title of social influence, the title of the first brand of Foton Motors Commercial Vehicles has become louder and louder.
For Foton Motor, the brand has not only become a sharp knife for market development, but also is an intrinsic power to open up all aspects of business operations and provide competitiveness for enterprises. Brand power will become one of the core competencies of Foton Motors' progress towards world-class auto companies. Foton Motors plans to become a world-famous car brand for both fashion and humanistic environmental protection by 2020, leading the Chinese car into the ranks of world-class car brands.
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