For the heavy truck market, which is mainly based on its own brands, the pressure on the market is increasing. Following the signing of the strategic cooperation agreement between Sinotruk and German MAN, GAC Hino commercial vehicles quietly went offline on the 22nd of this month and formally entered the heavy truck market.
On the same day, the 700-series heavy trucks of the same line consisted of 8 types of vehicles and 28 types of specifications. The Hino brand was used, and all Hino engines were assembled.
Different foreign brands dominate the passenger car market. In the commercial vehicle market including heavy trucks, China’s own brands are the absolute main force, with dozens of Chinese companies like Dongfeng, FAW Jiefang, Liuqi, Zhongqi, and Beiqi Futian. . The gap between its R&D capability and manufacturing process and Europe and the United States is gradually narrowing, while the price is only one quarter to one third of the heavy trucks in the country, and almost divides the entire domestic heavy truck market.
At present, the heavy truck market can be said to be the last cake in the field of commercial vehicles. Since this year, foreign capital has been active in this area. First of all, the joint venture between Beiqi Foton and Daimler-Benz was established. The two sides agreed to give priority to choosing Futian's medium and heavy truck products for strategic cooperation. Not long ago, Sinotruk and German Man Corporation reached a cooperation agreement, and the two sides will cooperate in the fields of manufacturing, quality control, sales and after-sales services for complete vehicles and Euro III, Euro IV and Euro V engines. The FAW and GM commercial vehicle joint venture projects were also signed at the end of last month. In addition, Dongfeng and Volvo will resume joint venture negotiations.
For self-owned heavy truck companies, the products of Mercedes-Benz, Volvo, Mann, and other international heavy truck giants are not terrible, because previous practice has proved that in the domestic market, self-owned heavy trucks have a clear competitive advantage because of their higher cost performance.
However, this new round of joint ventures and cooperation between Chinese and foreign heavy truck companies has a completely different character. This joint venture and cooperation is more about localizing advanced technologies and introducing domestic and foreign products that combine the advantages of both sides in the domestic market. This is where local companies really feel pressure.
In order to improve its competitiveness, the 700-series heavy trucks of GAC Hino Motor Co., Ltd. have recently taken off the line to significantly increase the level of localization. Li Shao, executive deputy general manager of Guangzhou Automobile Co., Ltd., told CBN reporters that of the approximately 1,100 types of parts and assemblies of the original Hino 700 series heavy trucks, GAC Hino has made design changes to nearly 840 kinds of parts and components and the total number of components. 80%.
At the same time, GAC Hino also targeted the demand for professional services by heavy truck users, and introduced the Japanese 3S shop sales service model, which will lead the competition to the after-sales service areas where the independent brands are relatively inadequate.
Established on November 28, 2007 by GAC Hino, GAC Group and Hino Auto Industry Co., Ltd. jointly invested and constructed a 50% stake in the company, with a total investment of approximately RMB 3.1 billion. It is reorganizing Guangzhou Yangcheng Automobile Co., Ltd. and Shenyang. Shen Fei Hino Automobile Manufacturing Co., Ltd. was established on the basis of.
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