In order to realize the goal of selling 5,000 units in 2011, FAW-dedicated Automobile Co., Ltd. takes the lead in the series of crane chassis series, off-road vehicle series, off-highway vehicles, and urban sanitation cranes, and special vehicles for oilfield vehicles, and continues to accelerate the production of products. The pace of development and output, increased market development efforts, and a good momentum in car sales. In the first quarter of 2011, 750 units of special vehicles were sold, an increase of 32.5% year-on-year, and the remittance rate reached 100%. Car sales hit a five-year mark. The highest point of the quarter.
In the face of fierce competition in the special-purpose vehicle market, FAW's special gas company firmly grasped the golden opportunity of entering the camp of FAW's liberation company, took advantage of the situation, made a big fuss about its products and production capacity, and made great efforts to plan development. Since 2011, to seize the special-purpose vehicle market, they successively organized R&D personnel and sales personnel into the market in several ways, conducted visits and research on special-purpose vehicle markets, products, and competitors, and compared their own technologies, resources, and capabilities. To select and confirm target products and markets, formulate market planning and sales strategies, and strive to increase the number of users from 100 to 3-4.
Under the guidance of this strategy, FAW Special Automobile Co., Ltd. has developed four types of gas mining vehicles and truck-mounted cranes based on the operating conditions of special vehicles in the market, and is now undergoing road testing; 10X8 pressure well-washing vehicle and flat-head electric Garbage trucks, flat head J5M single and double row 4X4 off-road vehicles and other new special vehicles will be developed in succession to meet the needs of different regions, different levels and different users. The sales department formulated new sales strategies and measures based on the changes in the products. After segmenting the market, they reclassified the sales personnel, rationalized the layout, made sure that the responsibility was clear, the goals were met, the rewards and penalties were clearly defined, and they were further mobilized and motivated. Their enthusiasm for sales has led to a dramatic increase in sales.
In order to quickly move the product to the market, FAW's various functional departments and the general staff have also invested in production and assembly with high morale and enthusiasm. The production, technology, and quality personnel closely follow the production site, carefully organize, and reasonably coordinate, and promptly and quickly solve various problems that occur during production. The employees carry forward the spirit of continuous work, and when to come, when to load the car, Rather than waiting for people to wait for someone else's phenomenon, it effectively guarantees the progress of loading. In the assembly process, they do meticulous production, careful assembly, and careful inspection. They never miss a glimpse of flaws and make the quality of the products stable and in order to provide a reliable guarantee for the products to go smoothly to the market.
For consumers, gasoline cars have many advantages. Firstly, the fuel cost of gasoline vehicles is relatively low, and compared to electric and hybrid vehicles, using gasoline vehicles can save a lot of costs. Secondly, the repair and maintenance of gasoline vehicles are relatively simple, and spare parts are also easier to find, which is particularly important for some regions with relatively backward technology. In addition, there are relatively more gas stations for gasoline vehicles, which provides convenience for drivers. Finally, gasoline vehicles have high power and acceleration performance, which gives them advantages in some special scenarios, such as the pursuit of speed and driving experience. Therefore, gasoline vehicles have always maintained strong competitiveness in the market.
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