As a modern vehicle, the automobile has been inseparable from people's lives. The commercial vehicle component accounts for a major part of the market. Whether it is transportation, construction, or long-distance pulling, the commercial vehicle is inseparable from the moment. Therefore, commercial vehicles are Has become a demand for many large, medium and small businesses. Faced with this situation, Foton Motor won the favor of consumers by virtue of its superior performance in domestic leading commercial vehicle technology, excellence in manufacturing processes, and “worry-free†service concepts. Recalling that in June 2013, Foton Motor once again topped the list of “China's 500 Most Valuable Brands†published by the World Brand Lab of Beijing Grand Hyatt with a brand value of RMB 50.667 billion. The overall ranking is 34. Ranked 4th in the automotive industry and 1st in the commercial vehicle industry, it continues to lead the commercial vehicle industry in China with the status of the “China Commercial Vehicle First†brand, setting a new benchmark for value in the industry and leading a new wave in the commercial vehicle market.
At the same time, Foton Motors has also received approval from relevant industry players in logistics. The most representative Auman has led the development of China's aerospace logistics business with its high quality led by European standards. Futian Automobile undoubtedly walked in front of its peers once again and became a leader in China's logistics industry.
Multi-disciplinary innovation model to promote product development
Committed to building first-class automotive products for consumers around the world, Foton Motor has officially established five major transformation strategies. It has comprehensively promoted the development of its products in an innovative mode of “change initiatively†and has successfully transformed from low-end to high-end investment. Transition to consumption, manufacturing to service transformation, domestic transformation to foreign countries, and extension of the gold value chain. The opening of this "active change" model pushed Foton Motor's product development to the front of China's commercial vehicle industry.
Adopting the “multi-channel hunting†model, Foton Motor has gradually expanded its layout from the initial single light truck business to commercial vehicles, passenger vehicles, and new energy vehicles. It is worth mentioning that the “Fukuda Speedâ€, which has become the legend of the sales volume in the industry, once again picked up an unprecedented storm of hot sales. In the field of energy-saving and new energy vehicles, it has become China’s largest auto industry with the largest production and sales volume of new energy vehicles and the widest range of product applications.
Worry-free service quality throughout the brand foundation
Fukuda Automotive has been adhering to the "customer-centric" service concept, deepening the "worry-free" brand service, so that our customers will actually come to Futian Auto's license value. Foton Motors launched “Transparent Service Project†and continuously enhanced the upgrade on a worry-free basis. It truly fulfilled its “five-worry-free†service commitment to customers and established a comprehensive and sound service management system with an attitude of excellence. System, to maximize the interests of users, establish a good user reputation. It can be said that its meticulous, comprehensive and considerate service adds weight to the foundation of the brand. At the same time, Foton Motors merged the world's classic commercial vehicle technology. In April 2013, Foton launched the S-class commercial vehicle of the leading industry standard. The Futian commercial automobile brand with the brand name “City Business Way†was officially released. Become the first independent business car brand in China.
Enterprising value extension to open new marketing experience
To provide better insights and meet customer needs, Foton Motor has created a new model of value experience that allows users to create a comprehensive understanding of the brand through quality experience, cultural experience, and service experience. This new experience model will change users in China. The traditional concept of car purchase brings a whole new value experience to customers.
In March 2013, the value-oriented “Futian Resa L8 series of new national tour exhibitions†was opened with “building a solid technical support for low-cost operations for customersâ€; in May 2013, “Europe New Value Driven Chinese Dreamsâ€. "The theme of the Auman GTL Value Storm Experience Tour also began piloting. Subsequently, Foton Motor's experience marketing model will continue to innovate and will extend to areas such as driver training and fleet management training that are closely related to user value, and fully demonstrate the strong corporate strength and excellent quality of Foton Motor.
High vision and focus on safety, energy saving and environmental protection
In the face of a fiercely competitive self-owned brand market, Foton Motors has a keen strategic vision in front of China's own brands, and has won the “China Commercial Vehicle First†championship for eight consecutive years, becoming a model for the industry’s competitors. With the innovative and innovative model, full-time worry-free service concept, and pioneering and progressive new marketing experience, Foton Motor has been leading the brand-new development of its own brand, “taking technology innovation as the guide†and “using user experience as the core†to establish itself in the industry. A new value benchmark. Dedicated to R & D, production, quality inspection, marketing and other full value chain management system, Foton Motor pays great attention to the concept of "safety, energy saving, and environmental protection" and presents a cost-effective model for the masses of consumers, bringing unparalleled driving Experience, let the majority of consumers enjoy the car life. At the same time, Foton Motor will speed up the pace of becoming a world-class automotive company with "technology and quality leadership." Let's wait and see!
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