Regardless of the various promotions of OEMs and distributors, as well as new and used car e-commerce and post-market sectors, the burning of money has not stopped and the competition has become increasingly fierce. Although there is a huge online shopping festival every year, it does not meet the expectations and needs of both sides of supply and demand. The once-a-year event of the Easy Car 66 Car Purchase is about to begin. Can they grasp the pain points and achieve a breakthrough this time?
Rely on money: The era of single breakthrough has passed
In the automotive-related fields in recent years, there are numerous examples of burning money. For example, after the popular car aftermarket, everyone said that this is an infinitely beautiful trillion market; used car electricity suppliers have once been considered to be The key to activating the domestic used car market. However, after experiencing the chaos of capital, these attempts to subvert the traditional ecological model with money and the Internet did not do the most essential job of "serving for transactions."
After being “burned†with 1.4 billion in two and a half years, the safe car that had been high hopes was eventually integrated into the Ping An Property & Casualty Insurance; the road to the middleman for melons and gifted letters is still today. Just a slogan, dilemma; everyone realizes that they can't hang on a "used car" tree, choose to cooperate with the group car network, use the used car C2C transaction and the new car buy and open, let the two parties share each other's potential user base.
"Tong Jiren Automotive Review" believes that in today's areas relying on the Internet to provide automotive-related services, relying on short-term financing, using a single product, a single layout of the company, will be even more difficult in the fierce competition.
The industry also realizes that it needs to have diversified services to survive in the cumbersome automotive service areas of the transaction. However, because different companies have different focuses, there are differences in funding, talent, and development direction, and they want to be truly integrated. Together, the difficulty is not small.
However, from the perspective of the development trend of the industry, around the user's Internet time, in all service areas related to automobiles, there is a need for a platform that can provide integrated services, both for the B-side automobile manufacturers, distributors, and ordinary consumers facing the C-side. Need to provide a better service, a wide range of "transaction service providers."
Easy car: build a transaction service platform from the perspective of consumers and open up the entire industry chain
If today, still considers the easy car only as a "car website", that really underestimates the company's layout in the entire automotive information and service area.
In the past few years, “Internet+†was a popular word. After a wave of ebb and flow, people finally realized that it was the XX+ Internet. The Internet is just a means to reach users, convey information, use technology to upgrade services and user experience, and enhance traditions. Industry competitiveness and ways to shorten user distance. For example, in the area of ​​automotive services and transactions, the Internet is used to help traditional OEMs, distributors, used car dealers, and vehicle service providers to improve these capabilities, rather than using the Internet to subvert the role they should play.
As a commodity, the automobile involves too many trading and service links throughout the product cycle. Behind every link is a huge industrial chain. Many of the companies mentioned above that attempted to use financial financing to break through or subvert the industry rules in the single stage have not achieved the expected results. Because for consumers, these links can not be avoided, how to provide better services in each link, and open the data behind these services, resource integration, to bring consumers a full cycle of transaction convenience and cost The savings are the core "Internet +" capabilities.
If we take an easy car as an example, we put together its layout and investment in all automotive-related fields. You will see a big picture that covers a number of transactions and service links in the automotive product cycle. The "ecological map."
The easy-to-car core media platform, EasyNet, is integrated with the transaction service platform for new cars, used cars, and auto financing. It provides personalized services to meet the different needs of users and customers, and thus drives the construction of the entire periphery. Ecology. The role of the Autos in it is to organically connect users with customers and achieve win-win development of the three parties.
Therefore, the media platform is the first step, and the transaction service platform is an extension of the media platform. In the establishment of a trading service platform, finance is obviously a powerful lever to open up customers and users. How to integrate financial and vehicle traffic and data advantages is the key to getting through relevant channels. Whether it is combined with the automotive e-commerce business, or the independent establishment of financial product sales, is the core advantage of the car to create ecological.
All of this, in the final analysis, is to make the car easy to become the best trading service provider in the automotive field. In fact, through the layout of these years, the achievements made by Easycar are obvious to all, and the e-commerce transaction service capabilities have also been significantly improved. The easy-to-car 66 car-buying festival was created under the new model of multi-platform integration and perfect auto ecology closed-loop. In this context, the festival not only covers almost all mainstream automobile brands on the market, but also cooperates with the strategic partner Storm Group, and presents the first online real test drive in the automotive industry through VR technology. Platforms to promote activities to achieve multi-population coverage.
For users, the advantages of the automotive eco-economy allow users to enjoy car shopping, car buying, financial services, and after-sales services at the car festival, covering all stages of car purchases, and relying on platforms for each segmentation stage. Strategic targeted services.
Providing more convenient and reliable services for car watching, car selection, car buying, car use, and car sales at the user's end, and providing more accurate placement efficiency on the client side, thereby maximizing the value of users, customers, and car buyers. The car is no longer limited to the major manufacturers to provide exposure and sales leads, but directly to facilitate the transaction services between manufacturers and users. The advantages of the easy-car platform model are gradually reflected.
Big data runs through media and transaction service platforms
For many years, the biggest challenge for auto trading services is how to run through various areas related to automobiles, and whether it can provide better "transaction services" for B-side and C-side.
In the past ten years, through a series of investments and layouts, the company has gradually realized the core of the vehicle network, covering all service-related links in the entire automotive product lifecycle, including financial car support, and used Car price assessment, driving, carpooling, maintenance, parking, illegal processing and other links. All these aspects are driven by the "big data" kernel, and at the same time, they continue to solidify traffic, find more portals, and create IPs that meet trends. In all of these layouts, financial services and big data are important support for all transaction services.
Starting with service dealers and developing in the media business, it is relying on its own foundation in the field of digital car marketing for 16 years and part of the media platform it owns. The most important thing in the hands is big data. Based on data, relying on data, accurate mining. Based on the big data platform, a media platform and trading service platform are established. The opening of the three platforms of the Easy Vehicle not only attracts the cooperation of manufacturers and distributors, but also provides users with full-service lifecycle services throughout the entire automotive life cycle. The road of transformation eventually forms a closed loop, creating a complete automotive ecosystem.
After more than ten years of layout and operation, the "big platform" strategy put forward by the company has already reached its first spot, and car trading services have also proved to have great potential. For EV, all layouts are to achieve "better transaction services", relying on the core drivers of big data, from media platforms to transaction service platforms, and multi-platform strategies to optimize consumer demand and industrial chain organically. Combining and eventually forming a dynamic and balanced operating system that works together for symbiosis and promotion.
Only by having such a systematic operation system can we gradually achieve breakthroughs in automotive trading services. From this time, we can see a trading service platform that can better grasp the pain points of users and customers.
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