At the recently concluded annual meeting of the Automobile Circulation Association, the topic of increased loss of dealers was raised several times. It was suggested that distributors, especially first-tier cities, should switch from sales-oriented companies to service-oriented ones. Indeed, at a time when the growth of car sales is slowing down and the profits of new car sales have fallen sharply, the proportion of profits for after-sales service of most dealers has increased, and the profits from after-sales service of dealers have exceeded 50% or even 70% of the overall profits. With the development of society and economy, convenient, rapid and all-round will become a major feature of the service industry, and the automotive industry is no exception. It will become a trend to provide consumers with timely and comprehensive vehicle service.
This year’s unannounced visits to Beijing’s Shinsegae reported that the software and hardware facilities of most dealership stores met or exceeded the manufacturer’s requirements, but their dealerships favored by users not only possess excellent hardware and software, but also provide A more intimate service, such as maintenance reminders, booking preferences, and extended working hours. Of course, it is also gaining a good economic return while being favored by users. This also confirms on the one hand that the service needs to be targeted, such as extending part of the working hours of the after-sales service, can solve the problem that the commuter can not maintain the vehicle on the working day. The featured service will not only increase the amount of maintenance and service, but also increase the service radius.
At present, under the influence of the rapid pace of the automobile entering the home and living, the service standard for car-to-vehicle users has been improved from the “can repair the car†to “the ability to repair the car quicklyâ€, although only three The difference between the words, but the service requirements increased a lot; at the same time, the vehicle should be able to provide timely solutions. At present, most dealers still remain in the stage of “can repair the carâ€. The demand for consumers is either not noticed or insufficiently noticed. The gap between these dealers reduces the service satisfaction of dealers. Of course, providing consumers with a full range of car services requires certain people, financial and material support, and in a short period of time, the return is not necessarily obvious, and even a loss of money can be made. However, if a company wants to grow and develop, establish a brand, and establish a good image, it will not only take time to test, but it will also require capital investment. Of course, the return will continue. It will not only increase the amount of after-sales services for auto dealerships, but also drive new cars and products. And other sales.
In addition, the fact that car dealerships are far away from the urban area is a fact that cannot be changed. Beijing dealers have built stores near the Sixth Ring Road. After losing geographical advantage, how to attract customers has become an important factor for the survival of a dealership store. Each dealership that comes out of a model needs special features to increase attractiveness. Diversification and personalized service will be an important part of it. The characteristics of a dealership, in addition to a comfortable environment, professional staff and excellent quality of maintenance, also need to keep up with the pace of the times, launched a suitable service project, after all, after 60, 70, 80 and 90 There are too many differences, reflecting the huge differences in car use. The 80s and 90s will gradually become the mainstream people for car purchase and car use, and services that adapt to their characteristics will attract them.
What kind of services are provided to attract and stabilize users will test the wisdom of distributors, and they need continuous innovation. They need to broaden their thinking and need more sincere service concepts.
Election Flag，custom coutry flags，flags design tool，Political Flag，OMG Congress Flag
FlagKing Flags Manufacturing Co.,Limited , https://www.dgcnflagking.com