Cross-market marketing of auto dealers intensifies

"When I walked into the 4S shop showroom, I found that the strings inside the piano were really wrong, and I thought I was taking the wrong place." "When I walked into the mall, I found that I was not only selling clothes, but I was conspicuously at the entrance. There were even salesmen selling cars at the scene." ...

In the summer when the off-season has not yet gone, the reporter visited and found out that the major car cities in Foshan were deserted. In order to attract customers, the cross-border marketing of the auto market continues to innovate.

The cross-border marketing of dealers is getting more and more intense. Recently, a youth culture and art competition was held in Foshan. The event was unexpectedly chosen to be staged in a 4S shop showroom. Reporters visited found that it was no coincidence that cultural activities were chosen to be held in 4S stores. Since the beginning of this year, Japanese brands have also joined hands with China in their voices, and have begun mass marketing.

In addition to the cooperation between the 4S stores and cultural institutions, the auto market sales spans different retail formats. Since the beginning of this year, a large number of new cars have been seen in major commercial sites in Foshan. Reporters visited and found that more and more businesses are keen to drive vehicles to the exhibition area at the entrance of the mall and send sales personnel to explain them.

In addition to spanning different retail formats, the recent sales of vehicles to high-end properties for test driving and tasting has also increased significantly. It is reported that, in addition to terminal cross-border marketing, the interaction of online games has become a brand-new marketing method that car companies and dealers respect.

Taking the guest into the off-season sales key--The car information person Pan Shanping analyzed that the car sales competition has become fierce and the guest picking has become the key to the 4S store's off-season sales.

Many car dealers admitted that cross-border marketing has been the main means of contending for the terminal. At present, the problem of overcapacity of automobiles is already prominent. Under the pressure of car manufacturers frantically deciding to store inventory, how to get consumers to shop and how to get consumers to access their products through new channels is the key to sales.