In 2010, China’s total exports reached 3 trillion US dollars. The products of “MADE IN CHINA†are transported to every corner of the world. Manufacturing powerhouses and exporting countries shape China’s “national industry image†to the greatest extent. However, the long-term situation in the middle and lower reaches of the global industrial chain, labor intensity, and low added value warns us that we can no longer hold self-satisfaction with “MADE IN CHINA†and that in order to occupy a commanding height in the new round of international competition, China must make The major powers have transformed into manufacturing powerhouses and have completed the transition from "Made in China" to "Created in China."
"China's manufacturing industry needs to continuously improve the competitiveness of China's industries by mastering core technologies so as to build China's national industrial image and provide overall brand support for the globalization of China's industries." March 17, Working Party of the Chinese Academy of Sciences Academician The Bureau of Work of the Academy of Engineering of the Chinese Academy of Engineering, Xinhua News Agency, “Financial National Weeklyâ€, “Scientific Timesâ€, Gree Electric [22.44 4.13% shares] and the first “Core Technology and National Industry Image - China Creative Academician Forum†jointly initiated by Kingdee Software The People's Hall was held and the forum put forward the above viewpoint on how to promote the "national industrial image".
Reshaping China's Industrial Image
Academicians and experts attending the conference called for the development of China's national industry has reached a historical moment when it is necessary to clearly state the “national industrial imageâ€. Under the current competitive environment of the global economy, the industry image has become an important part of the national image and an important support. It is hoped that there will be more enterprises with technological innovation capabilities in China and jointly promote the promotion and transformation of the national industrial image.
Dong Mingzhu, one of the initiators of the forum and president of Gree Electric Appliances, believes that through continuous breakthroughs in core technologies, the global influence of Chinese industries will be enhanced, and through continuous breakthroughs in core technologies, more Chinese products will become world famous brands, creating green energy and environmental protection for consumers worldwide. Low-carbon high-tech products bring benefits and benefits to consumers around the world, enabling the world to improve their lives because of Chinese brands. This is a major historical responsibility of the industry.
At the forum, Huo Jianguo, dean of the Academy of Commerce, said that to achieve the transformation from "Made in China" to "Created in China," the core is to master intellectual property rights in key technology fields, innovate management models, and improve the international competitiveness of the industry.
Huo Jianguo pointed out that China’s giant “technology aircraft carrier†will contribute to the promotion of industrial development and industrial image in three aspects.
First of all, to enhance strategic emerging industries, this is the focus of high-end international competition. Recently, the U.S. State of the Union address mentioned the development of supercomputers, high-speed trains and solar energy in China. Strategic emerging industries should be developed, and they must be developed in an orderly and sustainable manner. They need to form an industrial chain from basic R&D to market applications.
Second, we must increase the competitiveness of traditional industries. According to statistics, China produces 38 billion ballpoint pens per year, but nearly 90% of the ballpoint pens are imported, and 80% of the ink is imported or manufactured using imported equipment. The commonly used gel pen is priced at US$1.99 in the United States, and China’s manufacturing of the pen’s factory profits only 1 cents. China has great room for improvement in these areas. Although we cannot import nothing, we must increase technological innovation to enhance the position of Chinese companies in the world's industrial chain and make the distribution of value more reasonable.
Third, the service industry has been greatly enhanced. This is not only the demand for stable and rapid economic development, but also the need for energy-saving and emission reduction and reduction of resources and energy consumption.
"The above three aspects all require strong support for scientific innovation." Huo Jianguo said: "With scientific and technological innovation, coupled with the company's hard work, it will eventually reshape China's industrial image."
Industrial Image "10 Points Initiative"
In the past 30 years, China’s economy has achieved a leap-forward development, and China’s “speed†has gained global reputation. However, "Made in China" still shrouds the low-end, cheap, and low-quality gloom in the international market, which is inconsistent with China's rapidly emerging economic strength and national image. How to shape and enhance the "national industrial image" during the "Twelfth Five-Year Plan" period has become a national carrier, industry experts and scholars, and a concrete carrier of China's industrial image - a new topic that Chinese companies need to think about.
On the forum, Gree Electric Co., for the first time on behalf of Chinese companies, proposed the “National Industry Image†ten-point initiative: Grasp the core technologies and lead the international standards; Green environmental protection and low carbon, win-win and harmonious development; Strengthen independent innovation and protect intellectual property rights; Improve industrial design, improve Cultural intrinsic quality, casting product quality, pursuing excellence, upgrading service system, building a global network, scrupulously observing business ethics, taking on social responsibility, standardizing industry behavior, eliminating vicious competition, innovating Chinese management, promoting transformation and upgrading, expanding global business, and creating a world famous brand.
In the next five years, the central government will increase investment in science and technology every year at a growth rate of no less than 20%. Sustained high investment in science and technology will directly change the global competitive landscape of national pillar industries. As China has more and more core technologies, China's national industrial image has rapidly moved from low-end manufacturing to high-end industries, moving from "Made in China" to "Created in China."
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