Bauma China 2008 exhibitors continue to feed during economic winter

Since bauma China successfully staged its debut in Shanghai in 2002, bauma China has made great strides and has begun an icebreaking journey in China. On November 25-28, 2008, bauma China 2008 and the 4th China International Construction Machinery, Building Materials Machinery, Engineering Vehicles and Equipment Expo were held in Shanghai New International Expo Center. The exhibition not only attracted Chinese domestic experts and people in the industry, but also brought the whole world to the Shanghai New International Expo Center. According to the pre-registration data of the organizers, the Shanghai New International Expo Center will welcome a large number of domestic and foreign industry experts from Asia, Europe, the Middle East and the Americas. Relying on the trust and support from professional visitors from all over the world, the total exhibition area of ​​bauma China 2008 reached a record 210,000 square meters. 1580 exhibitors from 30 countries will showcase their products and services here, and there are nearly 15 The country sent delegations to participate in the exhibition. Go beyond any previous years. It further confirms his reputation as the “First Exhibition of Asian Construction Machinery”.


The theme of this year's exhibition is “Building a Steady Growth”. Indeed, as many exhibitors have repeatedly emphasized, only a solid growth can achieve growth, but only the steady prosperity of the construction machinery industry chain.

Many people have been worried that due to factors such as global economic stagflation, tightening of domestic macroeconomic policies, rising component prices, and inflation of raw materials such as steel, domestic construction machinery will return to recessions in 2004 and 2005. However, bauma China 2008 has reached a new record, which fully demonstrates that China’s construction machinery industry has realized the potential of the Chinese market. The 2010 Shanghai World Expo and the 2012 Asian Games have been held one after another. The state’s trillions of dollars of infrastructure investment has been invested. The expansion and transformation of various environmental protection, municipal, and building facilities were carried out in an orderly manner. Thousands of new development projects were also being stepped up to start construction. All of these made domestic and foreign exhibitors grappling with the Chinese market, just as the reporters at the scene and the three A responsible person of a heavy industry said in an exchange that “China nowadays is an unprecedented market for the purchase and sale of construction machinery, building materials machinery, engineering vehicles and equipment. Opportunities and challenges coexist in the market. Many products strive to enter the market. We will also consolidate the Chinese market and open up Asia and even the international market.”


At this exhibition, many multinational giants of construction machinery and independent brand manufacturers have launched their latest and most advantageous products, and as a manufacturer of construction vehicles, companies have also brought their own advantaged conversion chassis to this exhibition. Among them, Anhui Valin Motors Co., Ltd., which started as a cement mixer, displayed a new high-profile new-generation high-end heavy truck “Star Kema” in a high-profile exhibition. According to Liu Hanru, chairman of Hualing Company, the "Kai Xingma" series models adopt the international joint development model, Italy Broadcom Design Institute, Italy Rieter Automotive Systems, National Automobile Vehicle Advanced Design and Manufacturing State Key Laboratory of Hunan University and many other domestic and international companies. With the participation of top R&D and manufacturing companies, the new high-end heavy trucks with international advanced standards are all higher than current domestic heavy trucks in terms of safety, environmental protection, bearing and comfort. In line with the technical standards of developed countries in Europe and America, all performance indicators have reached the European and American standards and have advanced world standards. This time, Valin has launched new products at bauma China, which is enough to see that Anhui Xingma is based in China and aims to gain confidence in the international market. Just as Liu Hanru said, this car will soon undergo EU certification, not long. At the time, it will be our goal to enter this European car market in developed countries and make this car a truly world-renowned heavy truck brand CAMC.


The German company Mann was also making its debut at the bauma China exhibition. When talking about this exhibition, Mr. Fischer, vice president of Mann's Commercial Vehicles Business Management (Beijing) Co., Ltd. stressed that Mann’s vehicles have been adhering to the safety and economy of vehicles, and In the modification of the vehicle chassis, the safety performance is particularly important. This point has been confirmed in the modification of the fire engine. The Shanghai Fire Bureau currently has nearly 230 fire engines of the Man chassis in service, which is also the stability of the Man chassis. Safe performance made Man the largest chassis supplier in the Shanghai Fire Department. Also in other engineering fields, Mann's chassis is widely used abroad. The Chinese market has not yet been widely used. As Mr. Fischer said, the blank also means that the future market potential is unlimited. Therefore, this time, Man Corporation has brought together the CLA6*4 mixer truck which is produced by a joint venture between Man and India and is sold globally. This car has been put into the South African market and has achieved a good performance. Fischer said that this vehicle technology comes from Man's M2000 series. Although it is produced in a joint venture with Indian companies, the quality and performance of products are completely synchronized with the European market. It is only in the matching of some interior parts, and it has adopted Indian localization. The improvement, in this way, under the premise of guaranteeing the use performance of the product, the purchase cost of the car is effectively reduced, and the customer demand of the engineering car is more satisfied. Therefore, to bring CLA to the Chinese market to demonstrate this time, it is hoped that this product produced in Asia will be brought to China and brought to the Chinese market in 2009 or in the future.


As an upstream supplier of construction vehicle chassis, this exhibition is more and more appreciated. Cummins China began exhibiting since bauma China entered China. This is the third time it has come to bauma China. The scene from the front of the Cummins booth is enough to see the appeal of Cummins in the field of construction machinery engines. According to the person in charge of the Cummins China Market Communications Department, Cummins brought forth the fourth stage transitional emission standard for European and American non-road vehicles (Tier 4 Interim/Stage IIIB) in response to increasingly stringent emission standards. The range of products used covers a range of small, medium and large construction machinery equipment. According to the technician, Tier 4 will use a combination of Cummins particulate filter (DPF) and cooled exhaust gas recirculation (CEGR) emission solutions. In addition, at this exhibition, Cummins China's joint ventures Dongfeng Cummins and Chongqing Cummins have also brought their leading products, compact structure, reliable performance, has a wealth of successful matching experience, is a mature product to obtain market recognition, to meet Europe and the United States The second-tier (Tier2) and third (Tier3) emissions standards for off-highway equipment provide customers with economical, efficient, and comprehensive solutions.


At present, the largest engine manufacturer in the country, Weichai Power, is also the full range of its products. For this participation in the bauma China exhibition, the responsible person of Weichai Power Marketing Overseas Office, Xue Xing stressed that most of Weichai Power's products are designed to match the entire vehicle. The form of exports, and we participate in this exhibition, is also an opportunity to display their own products, so that users on the international market not only need to understand the Chinese market has a very good vehicle products, but also the best parts suppliers. It can be seen that Weichai Power has regarded this bauma China exhibition as another window of its own facing the international market.

The exhibition area of ​​210,000 square meters still cannot explain the "ambition" of each participating company to take the opportunity to step on the international platform. This is only a beginning. "With the rapid growth of China's economy in recent years, the construction machinery industry in China has experienced rapid growth. In terms of development, the demand for construction machinery in the domestic and foreign markets has also maintained a relatively high growth momentum, and although it is affected by the global economic crisis, it is estimated that the total import and export volume in 2008 will reach 20 billion U.S. dollars, imports 6 billion U.S. dollars, and exports 14 billion U.S. dollars. The achievement can not be denied is closely related to the platform laid by the exhibition.” Mr. Han Xuesong, Chairman of the China Construction Machinery Industry Association, commented on the bauma China2008 exhibition.

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