A few days ago, China Import Automobile Trading Co., Ltd. (hereinafter referred to as Zhongjin Automobile Trade) released data showing that in July this year, the total number of imported cars in China was 137,400, an increase of 24.6%. Among them, passenger cars imported 136,300 units, an increase of 25.1% year-on-year. This is the first time in China that the number of imported cars exceeded 130,000 in a single month, a record high. At the same time, the data of Zhongjin Automobile Trade also showed that the domestic imported car inventory coefficient has been pushed up to 3.4 in July (the inventory depth is 3.4 months), which is the highest in nearly one year. In this regard, Wang Cun, senior manager of Zhongjin Automobile Marketing Department, said, “The reason for the increase in inventory is that the national anti-monopoly investigation has lowered the price of imported cars, and consumers are watching the mentality seriously.â€
From the perspective of specific models, it is still dominated by SUVs. Wang Cun introduced that in July, imports of CAR, SUV and MPV were 42,000, 88,100 and 0.61, respectively, with a share of 30.8%, 64.6% and 4.5% respectively. The share of SUV imports continued in 2013, with a share of more than 60. %, an increase of 3.5 percentage points over the first half of the month.
In July, the monthly SUV growth rate was the highest, and the first seven months accumulated. The fastest growth rate among the three major models is still the SUV, and the main position cannot be shaken. The three brands exceeded 10,000 in July, namely BMW, Mercedes-Benz and Land Rover. In this regard, Wang Cun said, “The high number of imported cars and the strong demand in some brands have led to a certain link between the sales of these brands in China or the increase in the number of agents.†This phenomenon is in Jeep and Land Rover. The luxury SUV brand is the most outstanding. Due to the strong demand in the SUV market, sales continued to grow. In May, the imports of these two brands exceeded 10,000, which is the first time for Land Rover. In July, Land Rover still broke through 10,000 vehicles, and Jeep sales reached 89,000.
In addition, the imported car structure continues to tilt toward small displacements. In July, the share below 3.0L reached 91.4%, which was 2.1 percentage points higher than the 89.3% in 2013. Among them, the 1.5-2.0L displacement interval regained the first largest displacement range.
Beginning in July, the National Development and Reform Commission investigated the anti-monopoly of the auto industry in the past three years into the substantive operation stage. Under the anti-monopoly stick, imported cars began to adjust the price of complete vehicles and parts, and the price of some imported models was reduced by as much as 30%. On August 13, the first counter for anti-monopoly in the auto industry was released, and BMW dealers were fined 1.6267 million yuan, and the entire imported car will be further adjusted.
On the other hand, the inventory high in July is also the result of high long-term inventory of imported cars. In the first half of this year, China's imported car industry inventory has been at a high level. In June, the inventory depth has exceeded 3 months, and the dealer inventory warning index has climbed to 58.9%.
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