Years of cigarette smoke, floating fingers, five years of hardships and obstacles, liberation leaps at high levels;
Struggling for a song, passionate burning, two hand-painted strokes to change the blueprint, all the staff to forge ahead to reshape the glory.
The time of 2010 is hurrying away. Standing on the alternating points of the Eleventh Five-Year Plan and the Twelfth Five-Year Plan are always filled with emotion. The five years of steady and solid work, five years of hard work, five years of independent innovation, and five years of strenuous efforts have made FAW's liberation sales soar and the company has stepped into a new stage of scientific development. The realization of goals such as structural adjustment, increased efficiency and speed, product optimization, quality improvement, marketing upgrade, management reform, etc., has led to dramatic changes in liberation, accumulation of efficient energy, and a significant increase in core competitiveness. The next five In the year, the blueprint of FAW Jiefang Co., Ltd. for reshaping the glory and re-imagining the industry is slowly unfolding.
At the end of the year, the liberation of FAW liberation became heroic. The hard work had been replaced by the joy of increasing sales, and the exhaustion of the body had also been swept away due to rich returns. After five years of ups and downs, the liberation people have come out of the trough and held up their own banners. The passion is heroic and proud. The FAW Group has frequently heard the good news of liberation and the industry has reappeared the charm of liberation. To compete first, to innovate in the industry, to take responsibility, this is the gene that comes from liberation of human beings. It is also a spiritual portrayal of blood.
The numbers are always boring, but they can actually record the pace of liberation.
During the 11th Five-Year Plan period, FAW Liberation Company submitted the following satisfactory transcripts. From November 2005 to November 2010, the main business income was 147.77 billion yuan, and it is estimated that it will exceed 150 billion yuan by the end of 2010; the total profit will be 2.94 billion yuan; the total production will be 761,000, and the sales will be 765,000. It is estimated that by the end of 2010 It was 780,000 vehicles, of which the 2010 performance was particularly eye-catching and was expected to exceed 250,000; the total assets reached 22.4 billion yuan; the market share reached 20%, which was 2.5% higher than the 17.5% of the lowest point in 2007; brand value It reached 13.567 billion yuan, which was 18% higher than the 11.4 billion yuan in the early period of the Eleventh Five-Year Plan period. It firmly occupies the position of the first brand of domestic heavy trucks.
In order to clearly reproduce the progress and improvement of emancipation, this article will review in detail six aspects of product, production, quality, marketing, management, and party building.
Product articles: From domestic first-class to world level
If we say that the fifteenth period is the era of awesomeness. Then, the Eleventh Five-Year Plan is the era for the liberation of the J6 heavy truck to win the future.
On July 15, 2007, the Jiefang J6 heavy truck made its debut on behalf of the liberation of its own heavy truck for the first time. On October 20, 2009, the Jiefang J6 heavy truck became the representative of China's auto production and sales exceeding 10 million vehicles. The models have won the attention and privilege, and the liberation of J6 heavy trucks has become a pride in the autonomous development of Chinese automobiles.
Since releasing the J6 heavy truck from production, in order to adapt to the high-horsepower, high-speed, comfortable and environmentally-friendly market demand of China's heavy-duty trucks, and constantly improve its product platform and technology upgrades, the J6P11L and J6 flat floor, J6 traction, and J6 dump have been launched in 2010. J6 carries a full range of new models.
After years of continuous product structure adjustment, the liberation has now formed a product structure dominated by heavy vehicles. Heavy trucks accounted for more than 70% of the total liberation volume and achieved the first sales of heavy vehicles. Liberation of heavy-duty vehicles has formed certain competitive advantages in product performance, reliability, after-sales service, and brand value.
Years of independent innovation have enabled liberation products to have strong competitive strengths. At present, we have built a complete product series platform. The liberation of heavy-duty tractors led to the formation of a high, medium and low-end product portfolio consisting of the liberation of J6, Aowei and Dawei, which liberated the J6 and Aowei tractors to a strong market; the liberation of medium- and heavy-duty dump trucks highlighted Ao Wei’s Unloading, importing J6 dumping, compacting the economical dumping of small bulls, realizing the liberation of dumping quantity; liberating medium- and heavy-duty trucks, focusing on liberation of J6, Denway and three series products, always leading in the truck industry Status; The development of a variety of special vehicles such as cement mixers, tanks, and sanitation has become the user's first choice.
FAW's liberation engine assembly has also been continuously improved, and the 11-liter machine has regained its power. The release of the 10TA gearbox was completed in July 2009, which filled the gap in the emancipation of heavy-duty vehicles.
Production section: climbing 200,000 capacity peaks in one fell swoop
During the tenth five-year period, a new liberation base was laid by the old generation of entrepreneurs Li Lanqing and others. In the Eleventh Five-Year Plan period, the production capacity of FAW Jiefang Co., Ltd. began to be maximized and released, and the two vehicle bases in Changchun and Qingdao achieved double breakthroughs and double growth. The production capacity of the new Liberation Base has been upgraded from 180 units of Nissan in 2006 to the current 500 units, and the daily production capacity of the entire vehicle of Qinggang Plant has been increased from 320 units to 360 units.
With the production of 200,000 vehicles produced by FAW Jiefang Co., Ltd., the total production capacity of the three major engines, transmissions, and axles also achieved a breakthrough. In 2009, the Xichai engine produced a record of the best record of producing 360,000 units a year. The transmission subsidiary company reborn, heavy-duty transmissions were put on the market in batches, and the axle subsidiaries frequently fought hard. Its annual output was even more numerous in five years.
In order to rationally allocate resources for scientific use, FAW Liberation Corporation effectively used lean production methods and tried a production management plan on the 5th, so that the production order entered a virtuous circle. The assembly move rate has steadily increased, the vehicle warehousing rate has gradually increased, the proportion of overdue vehicles has decreased significantly, and the major assembly and component suppliers have also made certain preparation time, which ensures the coordination of production resources and increases the production capacity. Improve the quality of parts and components to create the conditions.
The increase in production capacity will inevitably mean a significant increase in the labor productivity of emancipative employees. At the same time, the number of delayed deliveries to customers will drop by about 40% year-on-year in 2010, which will also effectively promote sales in the market.
Quality articles: Forever leading product quality
After several years of consistent progress and unremitting efforts, one of the major achievements of FAW Jiefang Company in the 11th Five-Year Plan period is that it is perseverance in advancing the quality management system. In 2009, it successfully passed the ISO/TS16949 international automotive quality management system certification, which strengthened the new product certification, quality improvement, process control and other links, and laid a solid foundation for the liberation of eternal product quality leadership.
Deeply implement the TS16949 quality management system, strengthen the internal audit of the system, actively promote the application and promotion of the five tools and 8D methods, carry out the evaluation of quality performance indicators, and improve the effectiveness of the quality system operation. In the stage of new product development and production preparation, establish new product quality doors and quality control standards to ensure the quality of new products.
Adhere to the principle of not accepting non-conformity, non-manufacturing failure, non-eligible non-compliance, strengthen import management of procurement products, improve overall assembly sequencing and vehicle quality control, improve assembly quality, and strengthen process control capabilities. 13 quality doors were set up on the assembly line to strictly control the process and plug the loopholes.
Conducted system audits, product audits, and process audits on suppliers, implemented quality veto, enhanced supplier quality assurance capabilities, established a complete rewards and penalization mechanism for parts suppliers, and implemented a support program for suppliers to enable A-level supply The proportion of businesses has increased year by year, effectively improving the quality of supply management.
Relying on the constant establishment of quality improvement projects, the Bank quickly resolved market issues and steadily improved product quality. The claim rate decreased year by year and customer satisfaction continued to increase. According to third-party investigations, the current rate of liberated brand heavy-duty trucks is the highest among commercial vehicles in China.
Marketing articles: creating wealth for users and bringing them touch
From 2006 to 2010, during the “Eleventh Five-Year Plan†period, liberated sales grew strongly and continued to climb year after year. In 2006, it was 91,500 vehicles. In the first nine months of 2010, it exceeded 200,000 vehicles, and it is expected to exceed 250,000 vehicles throughout the year. . In five years, liberation sales increased by 275%, and sales revenue also increased significantly. This favorable trend has benefited from the Group’s full support, and it is inseparable from an efficient and solid marketing system. This system has created value for users and has been moved.
In the past five years, FAW Jiefang Company has implemented marketing models such as sub-system marketing and ordering, and further strengthened and improved the marketing service network, spare parts service, and inventory management, solidified the basic marketing management, and greatly improved its marketing management capabilities. FAW Jiefang Company established and effectively implemented the incentive mechanism for grading, stratified management and responsibility and assessment of sales targets, and provided important support for the achievement of annual sales targets; applying the 4P+2S analysis method to establish standardized market and product analysis models, and improved Market and marketing planning capabilities; promoted the improvement and improvement of the marketing system's capabilities by paying close attention to the order system, delivery time, spare parts improvement, user-improved service upgrading, marketing and service network construction, and market research.
At the same time, FAW Jiefang Co., Ltd. adhered to the appraisal system for improving production product planning on a daily basis, meeting the special needs of users in a timely manner; strengthening inventory management, implementing "process control" and "key node" controls, and achieving a reasonable inventory and structural improvement, and achieving history. The best level; In accordance with the overall concept of the network layout of “Sales to the City, Services to County, and Supplies to the Streetâ€, formulate and actively promote the implementation of the five-year network construction plan.
During the “Eleventh Five-Year Plan†period, through adjustment and optimization, FAW Jiefang Company has formed a marketing, service, spare parts and export network system with reasonable layout, good image, complete functions and strong capabilities. By the end of 2008, the number of liberated brand players has reached 240 Home, with 130 agents with four in one function; 557 spare parts service websites, the average service radius of the liberated brand is 67 kilometers, and the market coverage rate is over 95%. The liberation and moving service marketing network is spread all over the country.
Management Paper: Accelerate Efficiency and Increase Efficiency in Change and Innovation
Facing the increasingly fierce domestic and foreign market competition, FAW has persisted in reforms and innovations during the "Eleventh Five-Year Plan" period, advancing with the times, building an internationalized management platform, establishing an internal parent-subsidiary company system, and realizing the flat management of the headquarters.
The company has passed the ISO/TS16949 international automotive quality standard management system, the national military standard quality management system (GJB 9001A-2001), the confidentiality qualification certification and the environmental/occupational health and safety management system (GB/T24001/28001) certification.
Full implementation of enterprise resource planning ERP system, product data management PDM system, sales TDS system, electronic labeling system, production control management MES system, supply chain management SCM system and office automation OA system and other information projects, basically forming a complete enterprise Information system, living in the advanced level of the domestic automobile manufacturing industry; under the unified organization of the group company, the implementation of information systems of subsidiaries and subsidiaries of FAW Jiefang Co., Ltd. is also on-going or started implementation; the order system, manufacturing BOM, material quota and man-hour quota , secondary accounting, input-output difference analysis, and other initial results, to solve some long-term difficult to solve the basic management problems; comprehensive promotion of enterprise-wide risk management, complete the training of 500 people / time, combing files 1267, determine the company's major risk Thirty-nine major companies have 78 major risks. After the rectification, they will greatly reduce the company's risk crisis.
In-depth study to promote Japan's Toyota production methods, and actively promote the improvement of existing local materials to become a voluntary liberation of FAW employees voluntary behavior, every year, a large number of team-level, front-line employee level of excellence has emerged and won.
Saving and efficiency are the eternal theme of the company. FAW Jiefang has continuously promoted cost improvement projects for many consecutive years. It has achieved significant results in terms of product design improvement, process improvement, energy saving, cost reduction, cost reduction, logistics cost reduction, waste materials, and other cost reductions. In the five years, the cost reduction was achieved 2.228 billion yuan.
Party Building: Harmony promotes stability and promotes development
During the 11th Five-Year Plan period, FAW's liberation gradually entered the fast lane, which also provided favorable opportunities for the work of the party and the masses, and achieved five major achievements, resulting in a harmonious enterprise situation, which in turn ensured the stability of the company and accelerated its development. .
The operating capacity of the two teams has been significantly improved. Through the in-depth development of the four good teams, the two leadership groups took the lead in learning and practicing the scientific concept of development. The political consciousness, the overall situation awareness, and the sense of responsibility have been continuously strengthened. The confidence of science in leading independent development has become stronger, and the scientific management level and operational decision-making ability have been significantly improved. The leadership team of FAW Jiefang Co., Ltd. and its 7 units has been awarded by the group company to create the advanced group of the four good team.
The construction of the party’s grass-roots organizations has been strengthened. Through the in-depth development of advanced nature education and learning and practicing the scientific concept of development, the advanced nature of the organization and party members of the FAW Jiefang Party has been effectively brought into play, and a large number of brand members have emerged. The party committee of FAW Liberation Company has successively won the title of the model party committee of the group company and the advanced grassroots party organization of the central enterprise.
The quality and appearance of the workforce have undergone major changes. Through the implementation of a full-year theme and practice activity on a theme of one year, all employees of FAW Jiefang actively participated in improvement, overcoming difficulties such as insufficient production capacity of equipment, improving quality, reducing costs, increasing profits, and promoting reforms, with independent intentions, innovation awareness, and responsibility awareness. Greatly improved.
Emancipate the core cultural concept to construct and form. Through reviewing and summarizing the 50 years of liberation of cultural accumulation, focusing on reality, and supporting the future, FAW Liberation Company has formed three missions, two visions, the first, innovation, responsibility and core values ​​as well as corporate spirit and business philosophy.
The company is harmonious, stable and cohesive. Through in-depth and meticulous propaganda and ideological work, it promotes the reform, development and stability of enterprises. When the market is cold, the employees are trained to work hard to actively respond to the severe challenges of market competition. When the market is hot, propaganda and service are all on the line to unite forces and provide guarantee for continuous high yield.
Relying on the direction of scientific development, relying on independent innovation to increase strength, relying on changing concepts to increase efficiency, and accelerating output to seize the market, FAW's liberation has initially won the 11th five-year magnificence.
Looking ahead to 2015, Liberal has locked in a higher development target: the production and sales volume of medium and heavy trucks will reach 318,000 units, and the market share will reach 22%. Maintain the absolute leading position in the domestic heavy truck industry and participate in the international market competition; maintain the first value of emancipating the brand, and occupy the first place in the medium and heavy truck industry.
Future tasks are more arduous, competition is more motivating, and issues are more complex. In the past, FAW’s liberation must be solid and forward, but it must also be very brave, want a great deal, and make extraordinary efforts to achieve new breakthroughs in sales and share, and continue to write new brilliance in the 12th Five-Year Plan!
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